Vitro was named creative agency of record of adidas Golf, following a review. Venables Bell & Partners briefly handled the account. The global work will be led out of Vitro's San Diego office and
will include digital, social media and retail work. First work will launch in the fall. "As adidas looks to strengthen its position as a leading provider of innovative golf footwear and apparel, we're
very excited to express that through the reality that golf is a sport and golfers are athletes," said Tom Sullivan, president/CEO of Vitro. adidas Golf spent $54 million on measured media in 2015,
according to Kantar Media.