Outdoor Brands LLC has appointed Acadia as lead media agency and The Variable as lead creative agency after a review. The maker of outdoor grills (Pit Boss, Charbroil, Oklahoma Joe’s) also retained Gear Communications as its PR agency. 

The Variable will lead creative development focused on building top-of-funnel awareness and accelerating retail conversion heading into the 2026 grilling season.  

Acadia will oversee full-funnel media strategy and investment across national, digital, DTC and retail media networks including Amazon, Walmart, The Home Depot and Lowe’s.  

Gear Communications will continue leading earned media strategy, product visibility and innovation storytelling. 

Billings were not disclosed.