Sheraton Hotels & Resorts tapped Razorfish as its lead agency, working alongside sister agency, Kaplan Thaler Group.
Tribal DDB was awarded global digital work for Unilever's Flora/Becel margarine brand. Ogilvy & Mather previously handled the work.
Blue Moon Works was selected by Kate Spade New York to handle digital marketing duties.
The U.S. Ski and Snowboard Association, the national governing body for Olympic skiing and snowboarding, selected Draftfcb New York to generate awareness for its new U.S. Freeskiing brand.
Harmelin Media was tapped to handle media planning and buying chores for Blue Diamond Growers.
uTest, a marketplace for software testing services, hired Stein Rogan + Partners to handle digital advertising and brand positioning and design across its Web site.
Young & Rubicam has been named agency of record for the Beeline telecommunications brand in Russia. The account will be led by Y&R Moscow. First work will launch in June.
The Martin Agency was awarded Norwegian Cruise Line's estimated $50 million marketing account, previously handled by GSD&M Idea City.
Steak 'n Shake hired Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account.
Office Depot has parted ways with it agency, Y&R.