Woods Witt Dealy & Sons was named agency of record for soft drink brand, Cheerwine. The agency will handle creative, strategy, interactive and media duties.

BMW of North America placed its U.S. creative account in review.

Office Depot has parted ways with it agency, Y&R.

Steak 'n Shake hired Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account.

The Martin Agency was awarded Norwegian Cruise Line's estimated $50 million marketing account, previously handled by GSD&M Idea City.

Young & Rubicam has been named agency of record for the Beeline telecommunications brand in Russia. The account will be led by Y&R Moscow. First work will launch in June.

uTest, a marketplace for software testing services, hired Stein Rogan + Partners to handle digital advertising and brand positioning and design across its Web site.

Harmelin Media was tapped to handle media planning and buying chores for Blue Diamond Growers.

The U.S. Ski and Snowboard Association, the national governing body for Olympic skiing and snowboarding, selected Draftfcb New York to generate awareness for its new U.S. Freeskiing brand.

Blue Moon Works was selected by Kate Spade New York to handle digital marketing duties.