by Amy Corr on May 29, 10:32 AM
Ace Hardware selected Chicago-based O'Keefe Reinhard & Paul (OKRP) as its strategic and creative advertising agency, following a review. "We met with many quality agencies during our review and OKRP set themselves apart in a variety of ways," said Jeff Gooding, senior director of consumer marketing, Ace Hardware Corporation. "Their insights and straightforward, no nonsense creative fits well with who we are as a brand and how we communicate to our target audience." Added Tom O'Keefe, CEO of O'Keefe Reinhard & Paul: "We're extremely proud to be their new partner, and are excited to help them grow their business in …
by Amy Corr on May 28, 12:34 PM
Following a review, Chemistry Club was selected by the San Francisco Museum of Modern Art (SFMOMA) to create a campaign for the museum’s reopening in 2016. SFMOMA spent $259,000 on measured media in 2013 and $181,000 in 2014, according to Kantar Media.
by Amy Corr on May 27, 4:27 PM
Borden Dairy Company named Dieste as agency for its LALA brands in the U.S. LALA already has a presence in Latin America and aims to grow its U.S. presence via its local brand, Borden. The agency will manage brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets. "The decision to work with Dieste came after a long agency review process," said Desiree Johnson, director of marketing for LALA. "Dieste's business acumen, strategic thinking and breakthrough creative were clearly evident through out the process."
by Amy Corr on May 26, 2:56 PM
Following a review, RPA was named agency of record for ampm, a west coast-based convenience store with more than 950 locations. Ogilvy LA previously handled the account. RPA will handle strategic, creative, social media and digital elements. "Twenty years ago, RPA created their iconic 'Too much good stuff' campaign, which is still going strong," said Pete Imwalle, COO at RPA. "So we’re beyond thrilled to be partners again in the quest to unlevel the playing field for ampm." Additional RPA clients include American Honda, Los Angeles Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy and Mandalay Bay Resort and Casino.
by Amy Corr on May 22, 11:28 AM
160over90 has added two sports clients to its roster: MLB's Washington Nationals will be serviced out of the Philadelphia office while the Newport Beach office will manage the NHL's Arizona Coyotes work. The Washington Nationals tapped 160over90 for a brand campaign that will increase awareness and affinity and drive ticket sales in the team's 10th anniversary season. Work will include TV and radio spots, anniversary advertising, and social media elements. The Arizona Coyotes tasked the agency to help re-engage and connect fans with the new direction of the franchise. Work will focus on the 2015-2016 NHL season, with the agency …
by Amy Corr on May 21, 12:47 PM
Shopko Stores, headquartered in Green Bay, Wisconsin, tapped Solve as its agency of record, following a review. The retail chain operates close to 350 stores in 22 states. The agency will be responsible for brand positioning, target audience definition, and traditional, digital, social and in-store creative. "Shopko is undergoing a remarkable business transformation driven by an aggressive new leadership team and vision," said John Colasanti, CEO of Solve. "We're excited about the opportunity to infuse fresh energy into the Shopko brand." Work will launch later this year. Shopko spent $8.6 million on measured media in 2014, up from $7.4 million …
by Amy Corr on May 20, 1:53 PM
Colle+McVoy expanded its partnership with August Schell Brewing Company after working on the company's Grain Belt brand since last fall. The agency was tasked to oversee strategic planning, creative, media planning and buying for the 155-year-old, family-owned brewing company. Schell's is the second oldest family-owned brewery in the United States and the oldest brewery in Minnesota. Colle+McVoy previously worked with Schell's on a campaign for Schell's Dark. "Our collaboration with Colle+McVoy has been great and it feels natural to strengthen and extend that partnership even more," said Michelle Wood, marketing director, August Schell Brewing Company.
by Amy Corr on May 19, 1:34 PM
Droga5 was named the first agency of record for home furnishings retailer West Elm. The partnership marks Droga5's first design/retail client added to its roster. West Elm is marketed under the Williams-Sonoma, Inc. portfolio. Doga5 is charged with raising West Elm's awareness here in the U.S. -- but the campaign will have global reach. Creative will launch in the fall. "We're thrilled to be working with Droga5 to communicate the West Elm story on a larger scale, and empower customers to participate in a retail model for social change," said Jim Brett, president of West Elm. West Elm spent $644,000 …
by Amy Corr on May 18, 12:27 PM
Following a review, GNC hired three agencies: Consigliere will handle brand management, creative and advertising; CROSSMEDIA will handle media and communications planning and 22Squared is charged with digital and social media duties. GNC spent $43.4 million on measured media in 2014, down from $50.6 million spent in 2013, according to Kantar Media.
by Amy Corr on May 15, 1:32 PM
Valor Hospitality Partners, Atlanta, hired Ames Scullin O'Haire as agency of record for its Sea Palms Resort property. The resort recently underwent a $5 million revamp and is located on St. Simons island in Georgia. The agency created a new brand logo and identity package, advertising campaign, direct mail and email templates, as well as designs for resort flags and signage. The resort's marketing campaign materials will appear in regional travel/tourism publications and in the Golden Isles, Georgia area. Additional Ames Scullin O'Haire clients include Mitsubishi Electric, Georgia Aquarium and Golf Pride Golf Grips.