Colle+McVoy expanded its partnership with August Schell Brewing Company after working on the company's Grain Belt brand since last fall. The agency was tasked to oversee strategic planning, creative,
media planning and buying for the 155-year-old, family-owned brewing company. Schell's is the second oldest family-owned brewery in the United States and the oldest brewery in Minnesota. Colle+McVoy
previously worked with Schell's on a campaign for Schell's Dark. "Our collaboration with Colle+McVoy has been great and it feels natural to strengthen and extend that partnership even more," said
Michelle Wood, marketing director, August Schell Brewing Company.