mywedding.com, an online wedding directory, hired UpRoar as its agency of record. UpRoar's first assignment is creating a new brand/identity for mywedding.com.

Sedgwick Rd. was named lead agency on Group Health's multi-million dollar account consisting of broadcast, print, online and non-traditional components. Select Resources International managed the campaign. The agency bested Cole & Weber United, BPN and incumbent Draft FCB for the win.

Maggiano's Little Italy selected Firehouse as its advertising agency of record. The agency has been awarded all strategic branding and advertising responsibilities.

FAGE Dairy Industry, a dairy brand from Greece, named Ogilvy North America as its U.S. agency of record.

Meyer & Wallis has been named agency of record for Marsh Supermarkets. The agency will handle strategic counsel, account planning, creative and production services and media planning and buying.

Clearwire named DDB its agency of record following a review. St. John & Partners previously handled the account, estimated at $25 million.

Diet Pepsi tapped BBDO with creative duties for the launch of Diet Pepsi Max.

John Deere placed its $20 million advertising account in review. The agency parted ways with its previous agency, DraftFCB.

Binda Group has placed the global advertising account for Breil watch in review. The account is estimated at $50 million and was previously handled by Leo Burnett.

Tesco tapped Deutsch Los Angeles to launch the company's Fresh & Easy Neighborhood Market stores in the U.S.