• BIZ DEV: The Excelsior Youth Center Taps Cactus For Rebranding Initiative
    The Excelsior Youth Center, a non-profit behavioral healthcare organization, selected Cactus to develop and lead the organization's strategic rebranding and repositioning. The agency is charged with helping the mental health facility execute its strategic plan that includes the expansion of community- and family-based care options, crisis intervention and short-term programs. "Excelsior is excited to be working with Cactus and looks forward to their leadership and expertise in the behavioral and mental health arena as we begin to implement our strategic plan and expand our community involvement to help more youth and families achieve lasting success," said Susan Hebert, CEO of ...
  • BIZ DEV: Perkins Restaurants & Bakery Named The Buntin Group AOR
    Memphis-based Perkins Restaurants & Bakery named The Buntin Group agency of record, following a review of creative and media duties. Doner previously handled the work. The agency will handle traditional and digital strategy and creative, including TV, print, social media, research, analytics and field marketing elements. New work is slated to launch in the fall. "This win gives us a seat at the Perkins table in a unique and exciting time for the business," said Jeffrey Buntin Jr., President/CEO of The Buntin Group. "What they're doing -- and the energy they have for great ideas that will grow their success ...
  • BIZ DEV: Divot Named AOR For LPGA
    Divot was named agency of record for the Ladies Professional Golf Association. The Austin-based agency was launched by former CP+B and GSD&M creative director, Rich Tlapek, and former PGA Tour vice president and GSD&M alum, Kent Simon. New LPGA ads focus on the athleticism and intense level of competition in the LPGA. The first spot, "Raising The Bar," features 18 year-old Lydia Ko and former major winner Morgan Pressel along with Lexi Thompson, Brittany Lang, Belen Mozo and So Yeon Ryu. In addition to the recent LPGA work, the agency created a spot for Girls Golf, in conjunction with the ...
  • BIZ DEV: BSUR Amsterdam Wins Global Creative Work For Princess Yachts International
    Princess Yachts International, owned by the Louis Vuitton Moet Hennessy group, tapped BSUR Amsterdam as its global lead creative agency. The account was previously handled by local agencies on a project basis. BSUR will work on brand strategy, design and development, marketing collateral, video productions and product launches. Princess Yachts was founded in 1965 and celebrates its 50th anniversary this year.
  • BIZ DEV: Current Named N.A. AOR For De'Longhi
    De'Longhi Group America named Current, part of the Interpublic Group of Companies, as its public relations agency of record following a review. Work will be handled out of the agency's New York office. De'Longhi, a manufacturer of espresso, specialty cooking and home comfort products, charged Current with developing communications programs supporting its brands in the United States and Canada. Work will focus on building brand awareness and advocacy, and launching new products for the De'Longhi and Kenwood brands, as well as corporate brand building for De'Longhi Group America. "Our team was impressed by Current's home category expertise, creative thinking and ...
  • BIZ DEV: Campbell Ewald Wins Covered California
    Campbell Ewald was named agency of record for Covered California, the state-run health care exchange, following a review. Weber Shandwick previously handled the account. The agency will handle strategy, creative, digital and social media elements, as well as media planning and buying. In addition, Campbell Ewald will lead a consortium of agencies, consisting of Casanova Pendrill, Lagrant Communications and Intertrend, that will focus on reaching California's Hispanic, African-American, Asian, LGBTQ and millennial residents. New work will launch in the fall. "We are thrilled to partner with Covered California to make sure the state's diverse and growing population has fair and ...
  • BIZ DEV: Solve Named AOR For Rock The Lunch Box
    Rock The Lunch Box, a social media community where parents can share and find healthy lunch options for kids, tapped Solve to handle creative, social media, display media and analytics. Rock The Lunch Box consists of organic brands Annie's Homegrown, Honest Tea, Applegate and Rudi's Organic Bakery. New work will launch this fall and aims to inspire parents to provide better nutrition to their children. "We're in the communication business but many of us are also parents," said Corey Johnson, president of Solve. "We applaud these organic brands for their commitment to placing the purest of foods into kids' lunch ...
  • BIZ DEV: Mirum Minneapolis To Handle Digital Strategy And Planning For Milkweed Editions
    Milkweed Editions, an independent publisher based in Minneapolis, tapped Mirum Minneapolis to handle digital strategy and planning. The agency will help Milkweed Editions enhance its online presence in an effort to better connect authors and readers in the ever-changing publishing industry. "What publishers do is changing more quickly now than at any time since the emergence of the book in the era of Gutenberg," said Daniel Slager, publisher and CEO of Milkweed Editions. "We are profoundly excited about the opportunities presented by these changes, and by the opportunity to work with Mirum Minneapolis to realize them strategically."
  • BIZ DEV: Wall Street Communications Named Content Marketing AOR For Cobalt Digital
    Cobalt Digital, a designer and manufacturer of signal-processing technology for the broadcast television industry and a founding partner of the openGear initiative, selected Wall Street Communications as its global content marketing agency of record. The agency will promote Cobalt Digital's products in broadcast and sports markets, while also raising awareness among organizations in government, education, corporate and professional A/V markets. "I've known most of the Wall Street Communications staff for many years and trust their abilities, judgment, and counsel to maximize Cobalt Digital's presence in the industry," said Bob McAlpine, executive vice president of sales and marketing at Cobalt Digital. ...
  • BIZ DEV: Speedo Taps United Entertainment Group As Communications AOR
    United Entertainment Group (UEG) was named communications agency of record for Speedo USA, a division of PVH Corp. Since beginning work in March, UEG has worked with Speedo USA on brand positioning and strategy. The agency will now be responsible for strategic communications planning and execution and social community engagement. UEG will support the brand's major events including athlete activations, new product launches and the 2016 Olympic Games. UEG also partnered with Edelman on digital activation. "It's not every day an iconic brand like Speedo is poised to evolve and grow," said Erin Weinberg, Executive Vice President, Communications Group Head ...
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