• by Amy Corr  @MediaPostOTL, June 26, 2015

Divot was named agency of record for the Ladies Professional Golf Association. The Austin-based agency was launched by former CP+B and GSD&M creative director, Rich Tlapek, and former PGA Tour vice president and GSD&M alum, Kent Simon. New LPGA ads focus on the athleticism and intense level of competition in the LPGA. The first spot, "Raising The Bar," features 18 year-old Lydia Ko and former major winner Morgan Pressel along with Lexi Thompson, Brittany Lang, Belen Mozo and So Yeon Ryu. In addition to the recent LPGA work, the agency created a spot for Girls Golf, in conjunction with the USGA, that will debut during the U.S. Women's Open in July. "I worked with Kent and Rich for 8 years on the PGA Tour brand," said Jon Podany, chief commercial officer of the LPGA. "We have a great relationship and we're excited to have them working on the LPGA." The LPGA spent $1.1 million on measured media in 2014, up from $458,000 spent in 2013, according to Kantar Media.