Following a six-month review, Sports Authority tapped DeVito/Verdi to handle its $35 million advertising account. The agency will be responsible for retail collateral, print, broadcast and online advertising.
New World Pasta awarded its Ronzoni brand to Dailey & Associates, West Hollywood, CA, following a review. The agency will handle several Ronzoni brands, providing strategic development, creative development for offline and online advertising, and media planning and buying.
The Colorado Lottery awarded Cactus Marketing Communications a three-year contract following a state bid process that narrowed the competitors to three agencies. The $8.8 million annual advertising budget includes creative work, media buying, Web site management, research coordination and special event planning.
Without a review, Guinness Atkinson Asset Management tapped Hunt Adkins Minneapolis to handle its brand advertising, previously created in-house. Work consists of newspaper, magazine and online advertising targeting both direct investors and financial advisors. Spending was not released.
After a two-month review, Mount Airy Casino Resort named Stand Advertising its first agency of record to handle the casino resort's pre-opening advertising campaign. Spending was not released.
Monster.com placed the creative portion of its $150 million account in review. Brand Content currently handles the work.
Teehan+Lax was named digital agency for New Balance Canada. The agency is tasked with creating the company's first Canadian Web site.
LG Electronic Worldwide opened a review for an agency to handle a global corporate brand campaign.
The Harlem Globetrotters named WONGDOODY as its creative agency of record to handle all creative efforts for the 2008 "Magic As Ever" World Tour. Work includes TV, print, radio, Internet and outdoor advertising.
Mattress Firm selected Zimmerman Advertising and OMD to handle creative and media chores, respectively, on its $30 million account.