• BIZ DEV: Income& Names Cibo As Brand AOR
    Cibo was named brand experience agency of record for Income&, a financial technology company focused on redefining the fixed-income marketplace. Cibo is also an investor in the company. Work, over the course of a two-year contract, consists of brand messaging, a mobile app and how-to videos, explaining the app to new users. "I knew from my previous work with Cibo that they had all the skills we needed to create a brand and launch it," said Keith Meyer, chief marketing officer of Income&. "We had a name and a logo, but we needed everything else." Added Lu Lacourte, CEO of ...
  • BIZ DEV: Skypicker Taps Bob Gold & Associates To Handle PR Duties
    Skypicker, an online airfare site, tapped Bob Gold & Associates to handle its U.S. public relations work. Originally created for the European marketplace in 2012, Skypicker's technology is based on data collection and a proprietary algorithm that integrates low-cost flights with major airlines and creates unique routes that are 50% to 90% cheaper than existing offers in the market. "Bob Gold & Associates will do a fantastic job communicating our investment to become THE ultimate money-saving online tool for booking flights," said Oliver Dlouhy, co-founder and CEO of Skypicker. "We're confident this PR team will be an invaluable partner in ...
  • BIZ DEV: Red Tettemer O'Connell + Partners Wins Ancho Reyes
    Red Tettemer O'Connell + Partners (RTO+P) was named global agency of record for Ancho Reyes Chile Liqueur, created by Licorera Ancho Reyes y CIA in Mexico. Ancho Reyes is distributed in the U.S. by family-owned, independent distiller William Grant & Sons (WG&S). The agency was selected after a review. RTO+P already works with WG&S on its Reyka Vodka brand. New work for Ancho Reyes will launch in 2016, with the account running out of RTO+P's Philadelphia and Santa Monica offices. "At William Grant & Sons, a family business, we focus on building relationships with our business partners to deliver the ...
  • BIZ DEV: Bear Creek Country Kitchens Names Blue Chip Marketing As AOR
    In an effort to consolidate to one agency, Bear Creek Country Kitchens named Blue Chip Marketing Worldwide as its agency of record. Blue Chip will handle creative, PR, digital, social media, and consumer and shopper marketing duties. "The Blue Chip team has already proved itself an impressive extension of the Bear Creek Country Kitchens team, helping to plot out a robust, integrated marketing plan for 2015 and 2016," said Joe Villiano, director of marketing, B&G Foods. "With significantly increased marketing support behind the Bear Creek Country Kitchens brand, we look forward to building on its already strong foundation." Added Jamie ...
  • BIZ DEV: Arketi Group Named AOR For Salesfusion
    Arketi Group was tapped to handle PR duties for Salesfusion, a provider of marketing automation technology for mid-sized businesses. The agency is tasked with building a public relations strategy, developing case studies and executing a media relations program targeting relevant media. "Marketing automation is an increasingly popular yet crowded space," said Malinda Wilkinson, chief marketing officer of Salesfusion. "Breaking through the buzz requires a comprehensive strategy and solid execution to get in front of the right audiences. Arketi's record of media success is what we need to ensure our message is clear and mid-market companies understand how we deliver value ...
  • BIZ DEV: The BAM Connection Named AOR For Le Moyne College
    The BAM Connection, a Brooklyn-based branding and content creation agency, was tapped by Le Moyne College to handle a series of creative branding initiatives. The agency will develop a branding campaign across print, digital, social media, online, out-of-home and TV. The campaign will run throughout New York State as well as other select markets on the east coast. "When articulating the uniqueness of the Le Moyne experience, there's the straight facts and then there's the look and feel of the experience, which takes someone with a combination of creative vision and real-world practicality," said Peter Killian, associate vice president, marketing ...
  • BIZ DEV: MING Utility and Entertainment Group Named AOR For Brickell City Centre
    MING Utility and Entertainment Group was named agency of record for Brickell City Centre, a complex in Miami being developed by Swire Properties Inc. The project includes two mid-rise office towers, two condominium towers, an EAST Miami Hotel and 500,000 square feet of retail space. The shopping center is slated to open in September 2016. The agency will oversee brand identity and design, website development and consumer marketing campaigns across all media. MING won the account, following a review with unnamed agencies. There was no incumbent agency as Brickell City Centre worked with a handful of agencies on a project ...
  • BIZ DEV: Innocean WIns Hankook Tire America
    Innocean USA won the Hankook Tire America account, following a review. Cheil Worldwide previously handled the account. The Huntington Beach-based agency is tasked with developing Hankook's first advertising campaign in the the US market. The campaign, "Never Halfway," consists of TV, print, digital and social media elements.
  • BIZ DEV: Cactus Named First Global AOR For Gaia
    Cactus was named global agency of record for Gaia. Previously known as Gaiam TV, the brand is a streaming video subscription service, featuring more than 7,000 documentaries and original programs featuring Deepak Chopra, Wayne Dyer and the Dalai Lama, among others. The agency will handle global integrated strategy, creative and media duties as the brand repositions to the Gaia name. The account was won following a competitive pitch process, but this is the first time Gaia has worked with an advertising agency of record. First work for the brand is a video to help Gaia launch its new App on ...
  • BIZ DEV: O'Hara Project Selects The Adventure Project As Recipient Of Free PR For A Year
    Back in September, The O'Hara Project launched a pro bono client search to find a non-profit company to donate a year's worth of public relations services. After reviewing close to 50 entries, The O'Hara Project selected The Adventure Project as winner of its 2016 pro bono client search. The Adventure Project was founded in 2010 to create jobs in developing countries. The company trains people to become profitable entrepreneurs, so they can better serve their communities. In five years, The Adventure Project created more than 800 jobs in India, Haiti, Kenya and Uganda. These entrepreneurs now provide lifesaving services ...
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