Red Tettemer O'Connell + Partners (RTO+P) was named global agency of record for Ancho Reyes Chile Liqueur, created by Licorera Ancho Reyes y CIA in Mexico. Ancho Reyes is distributed in the U.S. by
family-owned, independent distiller William Grant & Sons (WG&S). The agency was selected after a review. RTO+P already works with WG&S on its Reyka Vodka brand. New work for Ancho Reyes
will launch in 2016, with the account running out of RTO+P's Philadelphia and Santa Monica offices. "At William Grant & Sons, a family business, we focus on building relationships with our
business partners to deliver the best programs possible for our award-winning portfolio of spirits brands," said Lindsay Prociw, category marketing director -- innovation brands, William Grant &
Sons. "RTO+P has been a valued partner to us over the past few years, delivering truly remarkable creative work for our Reyka Vodka brand. Based on their results, creativity and strategic
capabilities, we are pleased to grow our relationship by appointing the agency as AOR for Ancho Reyes Chile Liqueur."