• BIZ DEV: SLS Las Vegas Names SK+G Advertising AOR
    SK+G Advertising was named agency of record for SLS Las Vegas, a casino resort. The agency will help relaunch of the brand by handling a brand repositioning, ad campaign and media planning duties. The account was won following a review. Phenomenon previously handled the account. Based in Las Vegas, SK+G Advertising has also worked on MGM Resorts International, Wolfgang Puck, Fairmont Grand Del Mar, Montage Hotels & Resorts, Galaxy Macau and ARIA, to name a few. SLS Las Vegas spent $1.7 million on measured media in 2014 and $1.3 million the first six months of 2015, according to Kantar Media.
  • BIZ DEV: Six Flags Taps Moroch Partners As Media AOR
    Moroch Partners was named media agency of record for Six Flags Entertainment Corporation. BPN previously handled the account. The Dallas-based agency will handle both digital and traditional media work, including audio, video, mobile, social, broadcast and out-of-home elements. "We realize that in order for us to maintain our current growth strategy, we need to embrace new media vehicles and work with an agency who can provide smart, creative media solutions in a nimble environment," said James Geiser, corporate vice president of sales and marketing at Six Flags. "The volume of capabilities that Moroch has at its fingertips to leverage consumer ...
  • BIZ DEV: SweeTARTS Names Swift As Digital AOR
    Swift, a POSSIBLE agency, was named digital agency of record for SweeTARTS. The agency will develop strategy, campaigns and event activations. SweeTARTS is the fifth Nestle brand to join Swift's roster of clients. Swift handles creative for Nestle's Hot Pockets, Stouffer's, Buitoni and Outshine brands. New work will launch in 2016. "SweeTARTS needs a partner to lead comprehensive digital strategy, and Swift has the people, the framework, and the experience to excel in that role," said Daniela Simpson, marketing manager at SweeTARTS. Added Liz Vakentine, CEO of Swift: "SweeTARTS is a fun, iconic, growing brand with a lot of momentum ...
  • BIZ DEV: Travelocity Taps Assembly As Media Agency, Sans Review
    Assembly, MDC's full-service media agency, was awarded the Travelocity account, without a review. The agency presently handles media buying for sister companies Hotels.com and Expedia.com. The agency also handles media planning for Expedia.com. Assembly will handle media planning and buying for Travelocity, and work with Campbell Ewald, Travelocity's recently appointed creative agency. Zenith previously handled media chores. "We have been impressed with Assembly and their ability to quickly understand our business challenges and our need to use media to drive transactions," said Bruce Horner, director of media and alliances at Travelocity. "We have made the decision to work with Assembly ...
  • BIZ DEV: HMSDesign To Develop Brand Identity For HP Hood's MilkWise
    HMSDesign was tapped by HP Hood to develop a brand identity and package design for a new milk beverage, MilkWise. The beverage contains less sugar, calories and more calcium than traditional milk. HMSDesign partnered with Protagonist for the naming and positioning of MilkWise. HMSDesign conducted and led the design exploration process, including brand image, logo design, as well as creating the final package design. "We were pleased with HMSDesign's ability to quickly and successfully deliver a creative approach and treatment for MilkWise," said Lynne Bohan, vice president of public relations and government affairs, Hood. "We were equally impressed with their ...
  • BIZ DEV: Droga5 Named First AOR For Under Armour
    Without a review, Under Armour tapped Droga5 as it s first agency of record. This expands on an already existing partnership between the agency and the sports apparel, footwear and equipment brand. Droga5 was first awarded work for the Women's category in September 2013, resulting in the "I Will What I Want" campaign featuring Misty Copeland and Gisele Bundchen. The agency now adds work for the Training, Basketball, Running, Global Football and Connected Fitness categories. Over the summer, Droga5 launched its first campaign for the Training category, "Rule Yourself," featuring Misty Copeland, Jordan Spieth, Stephen Curry and Tom Brady, along ...
  • BIZ DEV: Brunner Named AOR For Mitsubishi Electric
    Mitsubishi Electric named Brunner as agency of record for its cooling and heating division. Ames Scullin O'Haire previously handled the account. Seven agencies participated in the review. Brunner is charged with the division's overall marketing communications strategy, planning, creative and media, along with Mitsubishi Electric's national marketing, including media, TV advertising, content creation and social media duties. Mitsubishi Electric spent $12.2 million on measured media for its cooling and heating unit in 2014, per Kantar Media. Additional Brunner clients include ShurTech (Duck Brand), GlaxoSmithKline, Huffy, GNC, Care USA, Mars, Philips Healthcare and Eaton Vehicle Group.
  • BIZ DEV: Commvault Taps McMillan To Handle Company Rebrand
    McMillan was awarded rebranding duties for Commvault, a data protection and information management company. "We're excited to have such a productive relationship with a market leader in one of the world's most vibrant technology sectors and to play a role in supporting the company's transformation," said Gordon McMillan, CEO of McMillan. "Commvault is an ideal partner as we leverage our B2B expertise and pursue new and interesting creative opportunities." Added Chris Powell, chief marketing officer of Commvault: "Commvault operates in an incredibly volatile, highly competitive market sector. It's essential that we position ourselves effectively to our business customers and partners, ...
  • BIZ DEV: Dawn Food Products Names Faction As Digital AOR
    Following a review, Dawn Food Products named Faction as its global digital agency of record. The move follows Dawn Foods' effort to consolidate its digital account with one agency. Dawn Foods, based in Jackson, Mich., supplies bakery products wholesale to the worldwide food industry. Faction will build the company's global corporate website and consolidate existing global brand websites into one standalone site. "The team at Dawn Foods understands that today a successful go-to market business strategy requires a creative and consistent digital presence plus a practical implementation of marketing technologies," said Aaron Batte, founder and president of Faction. "Although Faction ...
  • BIZ DEV: LANE Adds Three To Client Roster
    LANE added three brands to its roster of clients: Portland Roasting Coffee, Regal Springs and Steaz. "We're thrilled at the opportunity to partner with each of these companies to build awareness of their brands and product offerings in the marketplace," said Wendy Lane Stevens, president of LANE. "Each has a unique and powerful story, and leveraging such brand lore will be integral to connecting with audiences and amplifying the messages through traditional and social media outreach."
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