London's The View from the Shard is appointing Quiet Storm as agency partner after a competitive review. The agency is tasked with positioning the tourist destination as one that offers spectacular views of the city and beyond as it upgrades and enhances its viewing experience.
Energizer Holdings is expanding the remit of IPG's UM to include media agency of record in the U.S. for Armor All, a line of car care products. UM was awarded Energizer’s North America media planning and buying duties in February 2019 following a review. In addition to Armor All, Energizer has also awarded media duties to UM for its battery and lights brand, Rayovac. Under this expanded remit UM will take on all strategy, planning, buying, research, and data and analytics duties for both Armor All and Rayovac.
Toronto-based publisher Harlequin has selected Round as its agency partner for North America. The two-person agency, also based in Toronto, hires senior freelance talent for projects. It is tasked with evolving Harlequin's brand communication strategy, deepening connections with current and new consumers and driving brand growth. Round's first work will debut in February 2020.
Brown-Forman Corporation has confirmed that Energy BBDO will be the new global creative agency of record for the majority of its global brand portfolio, including Jack Daniel’s, Woodford Reserve, Tequila Herradura, el Jimador, and Old Forester. Among the incumbents was Arnold, part of Havas, which has served as creative agency for Jack Daniels. “I believe we are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands,” stated Mark McCallum, Chief Brands Officer, Brown-Forman. “Energy BBDO is a world-class creative agency, and will be an invaluable partner as we continue to …
Lowes Foods is appointing Walrus as AOR for the 100-location supermarket chain operating across the Carolinas. As Lowes Foods looks to scale its business, the chain decided to align with an agency partner to build awareness, drive consideration, and ultimately attract new households. Under the new partnership, Walrus will develop a brand campaign set to launch in Q1 2020 across the Carolinas. The work will focus on Lowes’ in-store food experiences, like its Beer Den, Pick & Prep, Sausage-Works and Chicken Kitchen. Each unique concept will be brought to life through multiple campaigns in 2020.
Crop Science U.S. Marketing, part of pharmaceutical giant Bayer, has named three firms to be its Agencies of Record, including BBDO Atlanta, HLK, and OBP. The appointments came after a review that followed Crop Science’s acquisition of Monsanto last year for an estimated $63 billion. BBDO Atlanta will support the Bayer Crop Protection portfolio, including herbicides, fungicides, and insecticides for row crops and horticulture, as well as the company's new Bayer PLUS Rewards program. St. Louis-based HLK will service Channel brand seed, regional seed brands, Bayer's trait portfolio, and integrated systems such as the Roundup Ready Xtend …
NMPi has been awarded the Marks & Spencer (M&S) social and display advertising business. GroupM's Mindshare had previously handled the assignment. NMPi will be tasked with increasing brand awareness for M&S in 34 international territories, including USA, France, and Japan, focusing on expanding its online traffic to dedicated eCommerce sites and growing in-person visits at local stores.
Atlantic Broadband has appointed Connelly Partners as the cable operator's agency of record to handle creative, media, brand and digital strategy, analytics and search. The appointment follows a formal review. A subsidiary of Cogeco Communications, Atlantic Broadband provides its residential and business customers with internet, TV and phone services in 11 states along the East Coast from Maine to Florida. Connelly Partners’ first work is expected to launch late 2019.
United Way of Greater Atlanta is appointing Dagger as creative agency of record to develop strategy as well as creative execution in 2020 for the non-profit. The content strategy agency is tasked with helping increase awareness of United Way of Greater Atlanta’s key initiative: child well-being.
Brooklyn-based independent ad agency Madwell has been named agency of record for cocktail mix marketer Zing Zang. Madwell will handle Zing Zang’s social strategy and positioning, campaign platform development, media planning and buying, social media content, digital advertising, and creative execution. The agency will also execute a website refresh for the new client. Zing Zang’s cocktail mixes include mixes for Bloody Marys, Margaritas and Pina Coladas among others. The agency’s work for Zing Zang will begin to roll out for this year’s holiday season.