Crop Science U.S. Marketing, part of pharmaceutical giant Bayer, has named three firms to be its Agencies of Record, including BBDO Atlanta, HLK, and OBP. The appointments came after a review that followed Crop Science’s acquisition of Monsanto last year for an estimated $63 billion. BBDO Atlanta will support the Bayer Crop Protection portfolio, including herbicides, fungicides, and insecticides for row crops and horticulture, as well as the company's new Bayer PLUS Rewards program. St. Louis-based HLK will service Channel brand seed, regional seed brands, Bayer's trait portfolio, and integrated systems such as the Roundup Ready Xtend ...
NMPi has been awarded the Marks & Spencer (M&S) social and display advertising business. GroupM's Mindshare had previously handled the assignment. NMPi will be tasked with increasing brand awareness for M&S in 34 international territories, including USA, France, and Japan, focusing on expanding its online traffic to dedicated eCommerce sites and growing in-person visits at local stores.
Atlantic Broadband has appointed Connelly Partners as the cable operator's agency of record to handle creative, media, brand and digital strategy, analytics and search. The appointment follows a formal review. A subsidiary of Cogeco Communications, Atlantic Broadband provides its residential and business customers with internet, TV and phone services in 11 states along the East Coast from Maine to Florida. Connelly Partners’ first work is expected to launch late 2019.
United Way of Greater Atlanta is appointing Dagger as creative agency of record to develop strategy as well as creative execution in 2020 for the non-profit. The content strategy agency is tasked with helping increase awareness of United Way of Greater Atlanta’s key initiative: child well-being.
Brooklyn-based independent ad agency Madwell has been named agency of record for cocktail mix marketer Zing Zang. Madwell will handle Zing Zang’s social strategy and positioning, campaign platform development, media planning and buying, social media content, digital advertising, and creative execution. The agency will also execute a website refresh for the new client. Zing Zang’s cocktail mixes include mixes for Bloody Marys, Margaritas and Pina Coladas among others. The agency’s work for Zing Zang will begin to roll out for this year’s holiday season.
MMGY NJF, the North American public relations, social and experiential marketing brand of MMGY Global, has been named the social media and PR agency of record for Travel Texas. The tourism organization launched its “Let’s Texas” marketing campaign earlier this year and the agency will be responsible for developing earned media and social strategies. The agency, which has offices in New York, Los Angeles, Miami, and Kansas City, will open an office in Austin, TX to support the new account and other regional clients.
The Detroit Institute of Arts (DIA) is appointing DP+ (formerly Duffey Petrosky) as the museum's creative partner for its Van Gogh in America campaign. DP+ will create an omnichannel communications campaign, including print, radio, and outdoor advertising, exhibition videos, and supplemental marketing support, such as tickets, social media ads, and t-shirts. DP+ was previously appointed as media AOR and thus will execute media buys in support of the campaign as well. The exhibit opens to the public on Jun. 21, 2020 and runs through Sept. 27, 2020.
Spice and seasonings marketer McCormick has appointed Publicis Groupe agencies to handle creative and media duties in Europe, Middle East and Africa region after formal reviews. Leo Burnett will oversee creative in the region and Publicis Media will be responsible for media planning and buying and ecommerce. The account will be serviced by a custom unit called Publicis Kitchen. The scope of the partnership includes McCormick’s EMEA markets including France, UK, Poland, Italy and Switzerland and the first campaigns are expected to roll out in early 2020. Ana Sanchez, Vice President of Marketing EMEA at McCormick stated: “Publicis Groupe has ...
Nut butter and snacks maker Justin’s has named independent agency Barkley as its agency of record after a formal review. Barkley will be responsible for brand strategy, creative campaign development, media planning and buying, social media strategy and design. The agency is tasked with developing and executing a strategic media campaign that will help the brand grow awareness and household penetration. Justin’s Vice President of Marketing, Penny Andino, stated ,“We were drawn to Barkley for their breath of CPG work and expertise that is deeply rooted in strategy, consumer insights and media planning as we look to scale and accelerate ...
Pacers Sports & Entertainment is appointing Schafer Condon Carter (SCC) as agency of record for the firm, whose holdings include the Indiana Pacers NBA team, Indiana Fever WNBA team as well as the operations of Bankers Life Fieldhouse. SCC will be responsible for driving creative and strategy for all of Pacers Sports & Entertainment’s affiliates. One of their first projects will be to expand the positioning of the Pacers' “We Grow Basketball Here" campaign which spotlights the history of basketball in the state of Indiana.