UM Adds Armor All, Rayovac

Energizer Holdings is expanding the remit of IPG's UM to include media agency of record in the U.S. for Armor All, a line of car care products. UM was awarded Energizer’s North America media planning and buying duties in February 2019 following a review. In addition to Armor All, Energizer has also awarded media duties to UM for its battery and lights brand, Rayovac.

Under this expanded remit UM will take on all strategy, planning, buying, research, and data and analytics duties for both Armor All and Rayovac.

Next story loading loading..