Lowes Foods is appointing Walrus as AOR for the 100-location supermarket chain operating across the Carolinas. As Lowes Foods looks to scale its business, the chain decided to align with an agency partner to build awareness, drive consideration, and ultimately attract new households.
Under the new partnership, Walrus will develop a brand campaign set to launch in Q1 2020 across the Carolinas. The work will focus on Lowes’ in-store food experiences, like its Beer Den, Pick & Prep, Sausage-Works and Chicken Kitchen. Each unique concept will be brought to life through multiple campaigns in 2020.