Deutsch's remit is to handle creative strategy and grow the Betway brand nationwide.
The assignment followed a competitive pitch. Crisis addresses homelessness.
FUSE Create takes over strategic and creative duties from HUGE and begins work this month.
EP+Co has been named Agency of Record for John Deere's construction division after a competitive review
EP+Co has been named Agency of Record for John Deere’s Construction Division. The award expands the agency’s remit with the client as it has served as AOR for Deere’s Residential Agriculture and Turf Division since 2018. The agency will lead the creation of a revitalized brand platform and long-term marketing strategy designed to drive growth and position Deere as the category leader in construction equipment. The scope of work includes brand, strategy, creative and content.
LA’s Metropolitan Water District has selected media agency GP Generate for a 3-year contract to place media for an expanded water conversation awareness campaign after a formal review. The contract is effective with the start of MWD’s fiscal year 2023. Metropolitan’s Board of Directors approved $10.5 million media commitment for the campaign over the three-year contract term. GP Generate proposed a cross-channel, multidisciplinary and multi-lingual approach to amplifying MWD’s message and educating Southern California residents with tips for saving water and information about rebates. The campaign launched in May via TV, radio, digital, social media, outdoor, and specific print …
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