Moore will manage list brokerage and cultivation, media buying, data processing and execute plans to maximize revenue and member and donor acquisition.

The New Hampshire Department of Business and Economic Affairs (BEA), which includes New Hampshire’s Division of Travel & Tourism Development has awarded incumbent agency GYK Antler a two-year contract to manage its integrated advertising and marketing efforts.  Pet the new contract GYK’s work on the account will continue through 2025 with the possibility of additional two-year renewal. The agency has served the account since 2015.   Over the …

The company is committed to bringing manufacturing jobs back to Cincinnati's inner city.

U.S. tourism organization Brand USA has selected Las Vegas-based R&R Partners as its paid media agency of record following a formal review.   Working with the Brand USA team, the agency will lead the strategy, planning and buying for a full-funnel omnichannel international campaign to drive tourism to the United States.   The agency is collaborating with Worldwide Partners agencies in the UK, Brazil and China …

Houston's largest credit union, TDECU has appointed Louisville, Ky.--based agency Doe-Anderson as it new ad agency. TDECU is a not-for-profit financial cooperative with more than $4.5 billion in assets, nearly 400,000 members and 39 service locations. It serves as the official credit union of the Houston Texans and has strategic partnerships with both Buc-ee’s and the University of Houston. As agency of record, Doe-Anderson is working with TDECU on creating a new brand strategy and creative campaign to expand its membership and markets. Doe-Anderson was awarded the business following a competitive pitch.   “We were impressed with Doe-Anderson’s breadth …

Colle McVoy has been selected by furniture producer La-Z-Boy to lead a refresh of the iconic brand.   The agency will provide strategy, design, public relations and influencer marketing with a remit to reposition La-Z-Boy from a perceived “nostalgia brand” to a distinctive brand for modern audiences.  Communications will begin in August 2023 with activations and influencer engagement. Branding assets impacting retail stores, website, advertising and product …

PNC Bank has appointed Havas Group’s Arnold Worldwide as its integrated marketing and advertising agency of record. Media strategy and planning will be handled by sibling agency Havas Media Group.   PNC Bank has tasked the agency with boosting national brand awareness with strategic marketing, and advertising efforts.  "As we continue to build out our coast-to-coast franchise, PNC has a unique opportunity to further elevate its brand …

The bookmaker has been driving international online growth, with its recent entry in South America.