Hyundai Motor America has awarded minority- and female-owned Culture Brands with a multiyear contract.
Fetch Rewards is appointing Anomaly its first creative agency of record and Noble People its first media agency of record. This marks the first time the mobile shopping rewards platform will invest in an integrated national marketing campaign since launching in 2017.Under the partnership, Anomaly and Noble People will collaborate on a brand campaign that will look to increase awareness among head of household shoppers but also expand to new audiences beyond traditional grocery shoppers. Anomaly will handle defining the brand positioning and executing all creative while Noble People will handle media strategy, planning, and buying.
Ogilvy has been selected as the lead agency for World of Hyatt, Hyatt’s guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements. The agency’s Ogilvy Experience team in New York will lead the account with an offering that includes customer insights, commerce, digital product innovation, customer engagement and acquisition, CRM, and other capabilities. “World of Hyatt is grounded in listening and as the demand for travel returns, we are more committed than ever to understanding our guests’ and members’ needs in order to deliver personalized care, distinct …
WarnerMedia is appointing Engine as the company’s social agency of record for HBO Max. Engine has supported the HBO brand and social activities for more than three years and the two sides decided to make it official. The streaming platform initially launched in the U.S. in May 2020. This year, it will expand into Latin America and Europe.