• BIZ DEV: Pocky Names Santy As AOR
    Santy added Japanese snack food, Pocky to its client roster. The agency will handle social media, digital media, public relations, influencer marketing campaigns and creative chores. Santy will produce original content for the brand's social media channels including Facebook, Twitter and Instagram in an effort to increase Pocky's audience and brand loyalty. Pocky is a Japanese snack food made of chocolate-coated biscuit sticks that come in a variety of flavors. "Santy did a great job discovering insights to better understand our audience through social listening and translating 'Kawaii' into U.S. culture," said Yoko Hosoya, marketing coordinator at Pocky. "I am ...
  • BIZ DEV: J. Walcher Communications Adds Jewish Family Service Of San Diego To Roster
    J. Walcher Communications has been hired by Jewish Family Service of San Diego to increase awareness about the nonprofit organization and its various services. The Jewish Family Service of San Diego's services are focused around three goals: empower individuals and families to move toward self-sufficiency, support aging with dignity and foster community connection and engagement. "JWC's body of work and proven track record for results, especially within the nonprofit space, make the agency the perfect partner to enhance our marketing and communication efforts," said Michael Stern, director of marketing for JFS.
  • BIZ DEV: California Lottery Names Olson As First Digital AOR
    Olson was named the first digital agency of record for the California Lottery. David & Goliath continues to server as CA Lottery's traditional AOR. The contract has an estimated value of up to $13.5 million over its five-year period. It also includes five one-year option periods, which have yet to be priced. Olson has a wealth of experience with lotto accounts, currently serving as agency of record for the Minnesota State Lottery and providing digital services to Ontario Lottery and Gaming and Atlantic Lottery. As digital AOR, Olson will revamp the lottery's website for desktop and mobile including creating the ...
  • BIZ DEV: SharperImage.com Taps Ocean Media To Handle TV Media Buying
    SharperImage.com tapped Ocean Media to handle television media buying. The agency is tasked with managing the company's broadcast media planning and buying. Spots will air on major cable networks beginning in November and running throughout the holiday season. SharperImage.com relaunched in 2010, with the website and catalog owned and operated by Camelot Venture Group. "At Ocean, we're delighted with our new partnership with SharperImage.com, and we see a great opportunity to help the company scale with our approach," said Mike Robertson, founder and CEO of Ocean Media. "SharperImage.com is seeking actionable intelligence about its marketing spend, and measuring the effectiveness ...
  • BIZ DEV: Kenwerks Adds Australia Luxe Collective To Roster
    Kenwerks was was tapped to handle communications duties for Australia Luxe Collective, a designer footwear and accessories lifestyle brand for women. "We are very pleased to be working again with Australia Luxe Collective," said Kenneth Loo, owner of Kenwerks. "We look forward to taking another sheepskin boot in the competitive marketplace to a new level with a powerful fashion-driven lifestyle campaign that will evoke high fashion and exclusivity."
  • BIZ DEV: DDB Canada Named AOR For Rocky Moutaineer
    Rocky Moutaineer named DDB Canada Vancouver as its agency of record. Working alongside OMD Vancouver, the agency has been tasked with growing the global brand by developing a new creative direction and marketing mix for the North American luxury tourist train operator. New work will launch globally in November. "Rocky Mountaineer is a great complement to the agency's travel and tourism practice and we're very excited to be working with such a passionate and entrepreneurial client partner who is open to innovative ideas," said Michelle Kitchen, executive vice president, co-managing director of DDB Canada. Added Nikki Hellyer, director of global ...
  • BIZ DEV: MP&A Digital & Advertising Named AOR For Bucuti & Tara Beach Resorts
    Bucuti & Tara Beach Resorts, a luxury resort on Eagle Beach in Aruba, named MP&A Digital & Advertising as its agency of record. The agency will develop a communications program that will consist of online and database marketing, advertising, reputation management and public relations. "Using our proven marketing strategies, we will strengthen the relationship with the resort's loyal past guests as well as communicate the resort's offerings and green initiatives to new guests," said Madigan Pratt, president of MP&A Digital & Advertising.
  • BIZ DEV: The EGC Group Awarded Digital, Social Media Work For VOXX Electronics' Singtrix Brand
    The EGC Group was tapped by VOXX Electronics to develop a digital and social media marketing strategy for the Singtrix brand of karaoke systems. Singtrix has hundreds of presets, along with live pitch correction, which makes bad singers sound good, and good singers sound incredible. It also has the ability to use music from almost any device, like one's personal music library or YouTube. Singtrix was founded by the team who created the original Guitar Hero and earned national exposure when it was featured on ABC's "Shark Tank." Additional EGC clients include Brother International, Canon, Sterling Optical and Red Mango.
  • BIZ DEV: MeringCarson Named Global AOR For Tahiti Tourisme
    Tahiti Tourisme tapped MeringCarson as its first global agency of record, following a review. Interpublic Group's FutureBrand worked with Tahiti Tourisme last year and created a new visual brand identity/logo for the brand. First work, launching in early 2016, will be an integrated print, video and digital campaign. Tahiti Tourisme spent $1 million on measured media in 2013 and $989,000 in 2014, according to Kantar Media.
  • BIZ DEV: Venables Bell & Partners Named Lead Global Creative Agency For Celebrity Cruises
    Venables Bell & Partners was named lead global creative agency for Celebrity Cruises. There was no incumbent agency; work was previously handled in-house. The San Francisco-based independent agency added Miller-Coors Leinenkugel's, adidas Golf and Massage Envy to its roster over the past few months. "We believe that when you take two companies that are both award-winning, innovative leaders in their respective fields, and pair them up, truly transformational things happen, and that's why we are so excited to be working with Venables," said Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. Added Kate Jeffers, partner and managing director of VB&P: ...
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