SharperImage.com tapped Ocean Media to handle television media buying. The agency is tasked with managing the company's broadcast media planning and buying. Spots will air on major cable networks
beginning in November and running throughout the holiday season. SharperImage.com relaunched in 2010, with the website and catalog owned and operated by Camelot Venture Group. "At Ocean, we're
delighted with our new partnership with SharperImage.com, and we see a great opportunity to help the company scale with our approach," said Mike Robertson, founder and CEO of Ocean Media.
"SharperImage.com is seeking actionable intelligence about its marketing spend, and measuring the effectiveness of television will be critical to that effort. Our analytics will be an important
differentiator for SharperImage.com as we work together to grow the company's business." Additional Ocean Media clients include eHarmony, Priceline.com, Overstock.com, Realtor.com and Ancestry.com.