Northlich was named agency of record for Kahiki Foods, a frozen Asian entrées and appetizers brand.

Papa Murphy’s International pizza chain named Wong, Doody, Crandall, Wiener as its agency of record. WDCW will handle national brand strategy, creative campaigns, digital marketing and social media elements.

Evolution Bureau has been named creative agency of record for Los Angeles-based La Brea Bakery. EVB will lead all U.S. consumer-marketing efforts for the brand. The agency expects to debut new social and digital creative in late 2012 and throughout 2013.

AMI Advertising Agency was named advertising and public relations agency of record for Tri-Cities Community Health. The agency will handle public relations, media relations, brand strategy management, media planning and placement, social media and publicity campaigns.

Ecosentials LLC selected Moses as branding agency for its Vitamin Squeeze water enhancer. The account is estimated at $10 million.

LevLane was named as the first advertising agency of record for the regional franchisee co-op, Massage Envy Philadelphia. Work will include TV, radio, online advertising, search engine marketing, sponsorships and event marketing. Spending was not released.

LegalZoom, a provider of online legal solutions, named MEC as its media agency of record. The agency will provide full service media responsibilities including planning, implementation and data analytics. Billings are estimated at $50 million. Initiative was the incumbent.

After a three-week review, tart cherry juice manufacturer Cheribundi named TDA_Boulder as its advertising agency of record. Work was previously handled in-house. Initial assignments will include a branding and packaging redesign and the development of sports-related sponsorship opportunities.

Go Daddy tapped Deutsch NY as its agency of record to create the brand’s Super Bowl campaign.

Elevator has added B&L Bike and Sports to its roster. The agency was tasked revamp the action sports company’s corporate and e-commerce website.