by on May 29, 3:46 PM
WHITTMANHART Interactive was named interactive advertising agency of record for Victorinox Swiss Army.
by on May 29, 3:46 PM
EnergyUnited named Eric Mower and Associates as its agency of record. EMA will provide advertising, public relations, interactive, marketing and branding services to the company.
by on May 29, 3:46 PM
Tribal DDB Worldwide was named digital agency of record by Lowe's Companies. Tribal Chicago is charged with developing and implementing all e-marketing initiatives. The agency will work with OMD Digital to develop a media analysis and performance strategy. New work will launch next quarter.
by on May 29, 3:46 PM
MPG was awarded the $740 million Sears Holdings media account. The agency bested MindShare, MEC Interaction, Carat and Horizon Media for the win. The work includes media planning and buying duties on both Sears and Kmart brands.
by on May 29, 3:46 PM
GSD&M was named agency of record for Cost Plus World Market stores. The account is estimated at $60 million.
by on May 29, 3:46 PM
Glenora Wine Cellars has named Stand Advertising as its first advertising agency of record. The winery's initial distribution outside N.Y. State will be introduced via Internet advertising, Web site development, direct mail, corporate I.D. and P-O-P. First work will break this summer.
by on May 29, 3:46 PM
Smith Brothers Advertising is resigning the Pittsburgh Brewing Company account after a five-year run. The account has been placed in review and the agency opted not to defend.
by on May 29, 3:46 PM
Long John Silver's placed the creative portion of its $45 million account in review. Element 79 presently handles the account and will defend.
by on May 29, 3:46 PM
Saatchi & Saatchi has been named agency of record for Miller High Life.
by on May 29, 3:46 PM
Ogilvy & Mather, DraftFCB, Young & Rubicam, GSD&M, Campbell-Ewald and JWT are pitching the $200 million U.S. Census Bureau 2010 campaign.