Silversea, part of Royal Caribbean Group, has named Interpublic Group's Mediahub as its North American media agency of record following a competitive review. Mediahub, will handle the luxury cruise line’s North American media planning, buying, data, and audience strategy. The team will also work closely with IPG’s Acxiom, combined with the agency’s Scout consumer data panel, to develop custom audiences and reach them through addressable and personalized media.   The account will be led by Mediahub’s Boston office, with support from across the agency's U.S. network. This latest win extends Silversea's …

Spark will evolve Visit Baltimore's brand, which launched in 2020.

Tampa ad agency Spark has been awarded creative marketing AOR duties for Visit Baltimore, the city’s tourism marketing arm.    The selection followed a competitive RFP process.  Media was not in play and TBC will continue to handle media chores on the account.  Spark will refresh certain visual elements …

Quest Nutrition, part of The Simply Good Foods Company, has named BBH USA as lead creative agency for the Quest brand without a formal review.  BBH USA will oversee the brand strategy and creative platform for Quest and will lead the inter-agency team across campaigns.  Geoff Tanner, CEO/President The Simply Good Foods Company, had previously worked with the agency, “and knew from the …

Chime sees itself as an innovative company helping those who struggle financially.

The agency will launch the coffee company's Instagram presence and revive its Facebook and X platforms.