by Steve McClellan on Apr 27, 3:29 PM
Insurance company Aflac is out with a new campaign, “Not Alone” from its new agency of record Atlanta-based Dagger. The company previously worked with Publicis Seattle. The new campaign highlights the company’s position that it is committed to being there for consumers when help is needed most. It focuses on the wide range of emotions Americans experience when they are hit with unexpected health care costs, emphasizing that Aflac helps pay out-of-pocket expenses health insurance does not cover. The campaign’s first TV ad
broke last Friday on ABC and ESPN during the NFL draft. To complement the launch, ESPN featured clips of …
by Steve McClellan on Apr 23, 4:30 PM
IPG’s McCann is out with its first campaign for U.S. Bank after recently winning creative AOR duties on the account, which will be serviced by the agency’s offices in New York and Detroit. Carmichael Lynch, also part of IPG, previously handled the account. The campaign
offers a heartfelt thank you to all of the hard working people—from medical professionals to first responders to grocery store employees among others--that are keeping others safe during the pandemic. McCann will handle the company’s advertising account, including digital and social media marketing. A key focus for the company is enhancing digital experiences and …
by Steve McClellan on Apr 13, 1:54 PM
Agency Modify has been selected by college rewards and payment app Moocho to handle its social, creative and branding. The agency will manage all organic social management, branded creative, brand advertising, paid social and brand direction for the venture. Moocho, a startup from the founders of StubHub, is an application designed to help college students across the U.S. save money on things they buy often. Moocho currently works with brands including Subway, Starbucks, Chipotle, Whole Foods and CVS.
by Larissa Faw on Apr 13, 7:55 AM
Bravus Brewing Company is appointing Solve as the non-alcoholic craft brewery’s first agency of record as the company seeks to capitalize on the emerging non-alcoholic craft beer and cocktail movement. The first work is slated to launch this summer, dependent, of course, on COVID-19. There was no official review. The agency reached out to the company to begin a dialogue prior to the pandemic. The deal was inked right before widescale WFH orders kicked in.
by Larissa Faw on Apr 9, 8:44 PM
Schuman Cheese is appointing Walrus as agency partner to launch its new plant-based cheese brand Vevan still scheduled to debut in stores in June. The review happened prior to the COVID-19 shutdown but Walrus is now working on the brand’s first ad campaign remotely. Media duties will be handled in-house by Schuman, in consultation with Walrus.
by Steve McClellan on Apr 2, 11:03 AM
SelectHealth, a not-for-profit health plan based in Salt Lake City, has named independent ad agency Barkley as its lead agency to manage all its lines of business in a multi-year, integrated services relationship. The award followed a formal review. Under the new assignment, Barkley has been tasked with increasing SelectHealth brand awareness in new and existing markets. Barkley will also provide brand positioning strategy, media services, and B2B and B2C communication strategies. “Barkley has the extensive healthcare experience and deep media and engagement capabilities that are required to communicate with diverse B2C and B2B audiences,” stated David Lemperle, …
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