SelectHealth, a not-for-profit health plan based in Salt Lake City, has named independent ad agency Barkley as its lead agency to manage all its lines of business in a multi-year, integrated
services relationship. The award followed a formal review.
Under the new assignment, Barkley has been tasked with increasing SelectHealth brand awareness in new and
existing markets. Barkley will also provide brand positioning strategy, media services, and B2B and B2C communication strategies.
“Barkley has the extensive healthcare
experience and deep media and engagement capabilities that are required to communicate with diverse B2C and B2B audiences,” stated David Lemperle, vice president Chief Sales and Marketing
Officer at SelectHealth.
Other Barkley clients include Planet Fitness, Dairy Queen, Haribo, Winnebago and Terminix.