Mindshare successfully retained Unilever’s U.S. media buying account, estimated at $1.3 billion.
Wingstop has formed an advertising cooperative and named Prime Time Marketing as its agency of record for the Chicago DMA. The agency will handle advertising for the area franchisees, including television, online, social and print campaigns.
Attention Span Media has been named the social media agency for cable network Ovation. The agency will handle social media strategy, planning, community management and audience development.
LevLane was named public relations agency for West Chester University of Pennsylvania.
Oneworld airlines named Dentsu America as its global agency of record. The agency is responsible for oneworld's strategic brand messaging and creative development as well as media planning duties worldwide.
BFG 9000 was awarded U.S. creative work on a host of food brands, including Bertoli, Ragu, Skippy, Wish-Bone, P.F. Changs, Caliente and Little Caesars.
SeaWorld Parks & Entertainment named Draftfcb New York as its creative agency of record. Draftfcb will promote the company’s 10 U.S. theme parks via TV, radio, digital and print elements. Momentum Worldwide previously handled the account.
DishLATINO, a subsidiary of DISH Network, has added MARCA to its agency roster for the U.S. Hispanic market.
Verizon Wireless tapped AKQA as a strategic digital marketing partner. AKQA’s New York office will serve as the lead office for the Verizon Wireless account, which will include digital assignments such as e-commerce, business-to-business, mobile interface design and in-store digital experiences.
Panera Bread named Cramer-Krasselt as creative agency on its estimated $42 million advertising account. The agency will handle the account out of its Chicago office. Maxus North America will continue to provide Panera Bread with media planning and investment services. Mullen previously handled the creative account.