• Quaker Oats; Organic
    Quaker Oats tapped Organic as its digital agency of record, following a review. The agency will handle duties for core Quaker brands, such as: Quaker Oats, Quaker Chewy Granola and Quaker Rice Cakes, among others.
  • Rockland Trust Company; FORGE Worldwide
    Rockland Trust Company, a full-service commercial and retail bank based in Hanover, Mass., hired FORGE Worldwide to handle its brand strategy and advertising needs. VOX Marketing previously handled the account. Billings were not disclosed.
  • BLITZ; Aruba Tourism Authority
    BLITZ was awarded the Aruba Tourism Authority digital business.
  • Nelson Schmidt; Wisconsin Economic Development Corporation
    The Wisconsin Economic Development Corporation (WEDC) selected Nelson Schmidt to develop and lead its marketing program to brand the state of Wisconsin for business formation, growth and relocation.
  • Arnold Worldwide; American Eagle Outfitters
    Arnold Worldwide was named global agency of record for American Eagle Outfitters. The scope of work includes strategic planning and creative work for TV, out-of-home, social media, mobile, display, CRM, video content and in-store. The account will be managed out of the agency’s Boston headquarters. MediaCom will handle traditional and digital media planning and buying for the business.
  • BMW Motorrad USA; The S3 Agency
    BMW Motorrad USA, the motorcycle division of BMW of North America, selected The S3 Agency as agency of record for its estimated $2 million account. The agency will be responsible for creative and media services across advertising, online and social networks.
  • Arnoldnyc; Kohler
    Arnoldnyc was named agency of record for Kohler, responsible for all creative initiatives including TV and print, and extending to digital and trade.
  • The Block; Golden Heart Communications
    The Block magazine awarded Golden Heart Communications global marketing communications chores. The agency, headquartered in Israel, will handle all global marketing communications, including sales development to international and national advertisers.
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