by Amy Corr on May 14, 3:27 PM
Quaker Oats tapped Organic as its digital agency of record, following a review. The agency will handle duties for core Quaker brands, such as: Quaker Oats, Quaker Chewy Granola and Quaker Rice Cakes, among others.
by Amy Corr on May 14, 3:27 PM
Rockland Trust Company, a full-service commercial and retail bank based in Hanover, Mass., hired FORGE Worldwide to handle its brand strategy and advertising needs. VOX Marketing previously handled the account. Billings were not disclosed.
by Amy Corr on May 14, 3:27 PM
BLITZ was awarded the Aruba Tourism Authority digital business.
by Amy Corr on May 7, 3:15 PM
The Wisconsin Economic Development Corporation (WEDC) selected Nelson Schmidt to develop and lead its marketing program to brand the state of Wisconsin for business formation, growth and relocation.
by Amy Corr on May 7, 3:15 PM
Arnold Worldwide was named global agency of record for American Eagle Outfitters. The scope of work includes strategic planning and creative work for TV, out-of-home, social media, mobile, display, CRM, video content and in-store. The account will be managed out of the agency’s Boston headquarters. MediaCom will handle traditional and digital media planning and buying for the business.
by Amy Corr on May 7, 3:15 PM
BMW Motorrad USA, the motorcycle division of BMW of North America, selected The S3 Agency as agency of record for its estimated $2 million account. The agency will be responsible for creative and media services across advertising, online and social networks.
by Amy Corr on May 7, 3:15 PM
Arnoldnyc was named agency of record for Kohler, responsible for all creative initiatives including TV and print, and extending to digital and trade.
by Amy Corr on May 7, 3:15 PM
The Block magazine awarded Golden Heart Communications global marketing communications chores. The agency, headquartered in Israel, will handle all global marketing communications, including sales development to international and national advertisers.
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