BrightWave Marketing has added 5 new clients to its roster. GourmetStation, Sustainable Industries Journal, Intellection PR, Executive Adventure and Bell Forest Products have hired BrightWave Marketing to create and manage various customer relationship programs, including Email Marketing and search engine keyword buy programs.
Martin/Williams has withdrawn from the review for Travelocity's account.
Siebel has awarded its $20 million advertising account to Venables, Bell & Partners, San Francisco. San Francisco-based agencies DDB Worldwide, Godfrey Q & Partners, Kirshenbaum Bond & Partners West, and Gardner, Geary, Coll, participated in the review.
Popeyes Chicken & Biscuits has selected Cramer-Krasselt, Chicago as its national creative agency of record. The agency will begin working to develop TV and radio commercial support for Popeyes products slated for the first quarter of 2004. The agency will also develop a new campaign that will be unveiled early next year.
Variocity is now the agency of record for Angel.com, a provider of high quality speech-enabled telephony applications. Variocity will assist in marketing strategy, TV production, and media planning.
E-Trade has chosen Martin/Williams, Minneapolis, as its agency of record. The agency beat out BBDO Worldwide, New York; Colby & Partners, Santa Monica, Calif.; Publicis Seattle and New York; and McKinney & Silver, Raleigh, N.C. for the account.
The Colorado Ballet has selected 23airmail (Denver) as its interactive advertising and marketing agency. The campaign will include a four-part series of emails that will provide information on upcoming ballets. Also incorporated within the promotion will be unique feature stories on costume and set design, interviews and video-based special interest vignettes.
Johnson & Johnson has placed its U.S. Tylenol account into review. Incumbent Saatchi & Saatchi is expected to defend.
Round2 Communications has been named the agency of record for Irvine, Calif.-based Honey Baked Ham. Annual spending is anticipated to be $3 million.
Borders Group has awarded Crispin Porter & Bogusky, Los Angeles, its $15 million creative and media planning and buying account.