• BIZ DEV: Trisect Drafted By The Chicago Bears
    Trisect was named agency of record for the Chicago Bears, following a review that included more than 10 Chicago-based agencies. The incumbent was Two by Four. The agency will handle strategy, creative, digital and social media and event marketing to support the team's top goal to build greater connections with casual fans. "We want a partner that can help us deepen fan engagement," said Scott Hagel, vice president of communications for the Chicago Bears. "Trisect brings a progressive approach that focuses on using technology to elevate the Bears experience in ways that appeal to our increasingly diverse fan base." The ...
  • BIZ DEV: Fox Home Entertainment Names Cohn & Wolfe As Lead Corporate Agency
    Cohn & Wolfe was named lead corporate agency for Twentieth Century Fox Home Entertainment, charged with supporting a corporate strategy, platform and activation campaign in the U.S. The agency will also promote Fox's Innovation Lab, which concentrates on next generation platforms, including mobile content and virtual reality. Fox Home Entertainment spent $48.8 million on measured media in 2014 and $22.1 million in 2015, per Kantar Media.
  • BIZ DEV: Solve Wins The V Foundation for Cancer Research
    Solve was named agency of record for The V Foundation for Cancer Research, following a review. Based in Cary, NC, The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, basketball coach of North Carolina State. Since its inception, the foundation has funded more than $150 million in research grants nationwide across all cancer types. Solve will handle brand positioning and identity, target audience definition, connection strategy, and messaging and implementation across traditional, experiential and digital channels. "We're honored to add The V Foundation to our roster," said John Colasanti, CEO of Solve. ...
  • BIZ DEV: Harmelin Media Awarded El Pollo Loco's Media Account
    El Pollo Loco named Harmelin Media, as its media agency of record, beginning July 1. AAR Partners managed the agency search process. El Pollo Loco has more than 430 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah. The company is estimated to invest more than $25 million annually to its media planning and buying. "Harmelin Media demonstrated an impressive understanding of the El Pollo Loco brand and as a result we are thrilled to announce their addition to our team of top quality agency partners," said Ed Valle, chief marketing officer of El Pollo Loco. El Pollo ...
  • BIZ DEV: 360i Awarded Digital Media Duties For SoFi
    Following a review, 360i was named the digital media agency for financial company, SoFi. The company launched its first traditional ad campaign this spring, with plans to focus on digital marketing going forward. 360i will be focusing on digital acquisition to drive increased membership, handling paid social, SEM and programmatic duties, to name a few. SoFi spent $2.2 million on measured media in 2015, according to Kantar Media.
  • BIZ DEV: Giant Noise Awarded The Texas Book Festival
    The Texas Book Festival tapped Giant Noise to handle strategic planning, social media consulting, media relations and event support. Giant Noise will work with the Texas Book Festival on all aspects of the festival, including the promotion of Reading Rock Stars, The TBF Youth Fiction Writing Contest, Texas Teen Book Festival, Texas Public Library Grants and the Annual Texas Book Festival Weekend. "We are very excited to be working with a firm that is at the nexus of so many vibrant cultural events and experiences," said Lois Kim, executive director of the Texas Book Festival. "As the largest literary event ...
  • BIZ DEV: Newell Rubbermaid Taps Cohn & Wolfe To Handle Global Consumer, Social Media, B2B Work
    Cohn & Wolfe was named global consumer and B2B PR agency for Newell Rubbermaid, charged with handling communications and social media for all of the company's brands, including Rubbermaid, Sharpie, Calphalon, Paper Mate and Graco. The account spans 13 countries across North America, Latin America, Europe and Asia-Pacific, and will include product launches in new markets.
  • BIZ DEV: Kimball Communications Adds Two Clients
    Kimball Communications added Alain Pinel Realtors, based in Silicon Valley, and Landmark Hospitality, which operates restaurants and event venues in New York, New Jersey and Pennsylvania, to its roster of clients. Alain Pinel Realtors is the fifth largest real estate firm in the U.S. and the largest privately owned residential real estate company in California based on its closed-sales volume. Kimball Communications will spearhead public relations, social media and brand content development efforts. Headquartered in Jersey City, N.J., Landmark Hospitality owns and manages nine restaurant and event venues with several additional projects under development.The agency will lead the public relations ...
  • BIZ DEV: The Sawtooth Group Wins Three Accounts
    The Sawtooth Group won three new accounts. For restaurant chain Potatopia, Sawtooth will build the brand via creative work and media buys as the NJ franchise chain expands to 50 restaurants this year. Sawtooth will help raise the visibility of Sands Casino Resort Bethlehem in surrounding markets through new creative and content. For Lunch Break, an organization that helps the homeless rebuild their lives, it will help educate the general public about its mission and successes through social media, video, donor materials, and digital support. "We are thrilled with these new AOR relationships," said Kristi Bridges, president of Sawtooth. "All ...
  • BIZ DEV: Digital Surgeons Wins Tikkaway Grill
    Tikkaway Grill, a fast-casual Indian restaurant based in New Haven, Connecticut, tapped Digital Surgeons to handle branding, creative, and service design responsibilities. Brand articulation, store signage, creative collateral, and service design concepts, will launch in May, prior to the opening of two new franchises in Boston this fall. Founded in 2013 by entrepreneur Gopinath (Gopi) Nair, Tikkaway offers a lighter, convenient alternative to Indian cuisine. Tikkaway currently has two locations in New Haven, Connecticut. "The team at Digital Surgeons has an exceptional grasp on business ideas, vision, marketing and strategy," said Nair. "At this stage Tikkaway needs an agency that ...
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