• BIZ DEV: Blue Chip Marketing Wins Haribo of America
    Haribo of America, maker of Gold-Bears gummi bears, tapped Blue Chip Marketing Worldwide as a consumer and shopper marketing agency partner. The agency will be responsible for the brand's Twin Snakes consumer marketing and all of Haribo of America's shopper marketing. "We were really impressed with Blue Chip's fully integrated approach across brand and retail, and their insights, creativity and passion," said Erik Jaeger, vice president of marketing for Haribo of America. "Blue Chip is a great, collaborative partner to help us evolve and elevate marketing beyond traditional TV advertising."
  • BIZ DEV: HMSDesign To Develop Brand Identity For Bigelow Tea
    HMSDesign was tapped by Bigelow Tea Company to develop the brand identity and package design for its new line of organic teas, steep by Bigelow. The agency aided in developing the design and positioning of steep by Bigelow, along with photography, creation of the final package design and implementation across a dozen flavors. "HMSDesign is much more than a brand design firm," said Mary Lauren Factora, director of marketing at Bigelow Tea. "They are true partners in terms of collaboration and designing for success. Their refreshing design work for steep by Bigelow has already yielded results including opening new retail ...
  • BIZ DEV: Red Door Interactive To Handle Social Media, SEO, For Asics
    Asics selected Red Door Interactive to handle global social media and SEO work. The move expands the agency/brand relationship as Red Door Interactive handles digital media campaigns and manages the Asics America social channels. "We're excited to be expanding our relationship and for the success we'll have for the company on a global scale," said Reid Carr, president at Red Door Interactive. Asics spent $28.8 million on measured media in 2015, according to Kantar Media.
  • BIZ DEV: The Coffee Tea & Bean Leaf Names Pitch Its First AOR
    Following a review, Pitch was named creative agency of record for The Coffee Tea & Bean Leaf. WongDoody previously handled project work for the brand. The agency, the company's first agency of record, will launch new campaigns in the second quarter using digital, social media, print, out-of-home, in-store and radio platforms. "We are known for sourcing from around the world only the top 1% of Arabica beans for our coffees and the top two leaves and a bud for our teas," said Adam Tabachnikoff, senior vice president of global brand strategy for The Coffee Bean & Tea Leaf. "And that's ...
  • BIZ DEV: Droga5 Awarded Sundial's SheaMoisture Account
    Following a review, Droga5 was awarded work for Sundial's SheaMoisture brand, a natural hair-care and beauty line made for all types of hair textures. This marks the agency's first work for Sundial. There was no incumbent agency for SheaMoisture. "We're excited by clients who are hungry to do more than advertise," said Chris Wollen, chief marketing officer of Droga5. "Sundial is a brand that wants to spark important cultural conversation and change and we're honored to partner and to help them do just that." Shea Moisture spent $5.9 million on measured media in 2014 and $7.6 million in 2015, according ...
  • BIZ DEV: Pete & Gerry's Organics Names SwellShark As Media AOR
    SwellShark was named media agency of record for Pete & Gerry's Organics,a producer of organic, free range and certified humane eggs from small farms throughout the Northeast. WMI (Women's Marketing) previously handled the account. SwellShark will be responsible for integrated strategy, planning and buying for Pete & Gerry's brand Organic Eggs, and Nellie's brand Free Range Eggs, and Carol's brand Pasture Raised Organic and Heirloom Eggs. The agency will handle TV, programmatic, audio and digital video buys, to name a few. "We were initially drawn to SwellShark because of their successful work with Applegate," said Paul Turbeville, vice president, marketing ...
  • BIZ DEV: The Firm Public Relations & Marketing Picks Up AAA Nevada
    The Firm Public Relations & Marketing was tapped to handle public relations for AAA Nevada. The company specializes in work for travel and tourism, luxury and retail, and health care brands.
  • BIZ DEV: Hotwire Named AOR For Travelex
    Without a review, Hotwire was named PR, creative and content agency for Travelex, a specialist in foreign exchange. The agency will drive consumer engagement for the brand as it celebrate its 40th anniversary. Travelex enlisted Hotwire across the UK, Germany, The Netherlands and the US, with the UK office acting as the central hub for the development and execution of content. Hotwire will spearhead integrated, content-led campaigns using digital, design & build, paid and SEO elements. "We'll be working closely with the Travelex team to deliver highly targeted integrated campaigns that generate real consumer engagement with the Travelex brand to ...
  • BIZ DEV: The O'Hara Project Adds Hoboken Farms To Roster
    The O'Hara Project was awarded public relations duties for Hoboken Farms, a line artisan breads, marinara sauce and gourmet entrees crafted by New Jersey outlets. The agency will focus on earned media placements for Hoboken Farms to raise consumer awareness and support retail distribution. "We are delighted to add Hoboken Farms to our client list -- and dinner table," said Katherine O'Hara, Founder and President of The O'Hara Project. "Our experience working with specialty food brands and Hoboken Farms' great-tasting, locally crafted sauce was a natural pairing. They are authentically meeting the rising demand for farmer's market fresh, locally crafted ...
  • BIZ DEV: Fineman PR Adds Three Clients To Roster
    Fineman PR has added three clients to its roster: Habitat Horticulture, Materra | Cunat Family Vineyards and Antioch University Santa Barbara. San Francisco-based Habitat Horticulture creates living walls for commercial and residential projects. Materra | Cunat Family Vineyards opened a new winery and tasting room in Napa Valley's Oak Knoll District. The family-owned estate seeks to increase exposure of its wines and the visitor experience offered by its daily, appointment-only, tours and tastings. Antioch University Santa Barbara, a private, liberal arts institution, tapped Fineman PR to help create awareness of its new Master of Fine Arts in Writing & Contemporary ...
« Previous EntriesNext Entries »