by Larissa Faw on Jul 31, 12:10 PM
One year after merging, the B2B companies Efficient Collaborative Retail Marketing (ECRM), a provider of product sourcing and category planning solutions, and RangeMe, an online platform that connects product suppliers with retailers are appointing The BAM Connection as AOR. The two companies serve as an end-to-end category sourcing platform. The Brooklyn-based agency will handle creative, strategy and social media work for the two companies that operate under one umbrella message. There was no incumbent and there was no formal review. The agency’s first work will debut in September.
by Steve McClellan on Jul 30, 5:00 PM
Clinton, NJ-based Mint Advertising has been retained by Italian non-dairy gelato maker Valsoia to increase brand awareness in the U.S. The remit includes branding development, social media and web design. The agency has also been hired to develop branding, messaging and creative for the gift card program Hotels.com. And Columbia Sportswear has also retained the agency to redesign its gift card program.
by Steve McClellan on Jul 27, 9:47 AM
Japan-based videogame and console maker Nintendo has launched a media review, according to a report
in Adage.com. The firm spent nearly $75 million on ads last year according to Kantar Media. Blue 449, the Publicis Media agency is the incumbent and will likely defend. Nintendo has hired External View Consulting to manage the search process.
by Larissa Faw on Jul 26, 4:40 PM
Fiverr is shifting creative duties from DCX to Mekanism as the freelancer platform ramps up its visibility and awareness. As Fiverr’s AOR, Mekanism will be tasked with developing a fully-integrated campaign, continuing to drive awareness and familiarity of the brand across the U.S. While the company is always seeking to add new professional freelancers to its database, the primary goal of the creative work is to introduce Fiverr to businesses that are looking for "new and innovative ways" to get digital and creative work done, says Chris Lane, global head of digital and brand, Fiverr. “We want the Fiverr brand …
by Larissa Faw on Jul 25, 9:46 AM
Condeco has appointed gyro London as global AOR following a formal review. The workspace management tech company previously worked with "small to mid-sized B2B agencies" alongside its own in-house teams with "mixed results," says Lynda Lowe, chief marketing officer, Condeco. "We decided to engage a larger agency to provide insight, fresh ideas and global capability to support our expansion plans," adding gyro’s global network capacities "will be a great asset to us." First order of business: The two companies will launch a global campaign for an unspecific product projected to launch in 2019 as well as refresh the entire Condeco …
by Larissa Faw on Jul 24, 12:23 PM
Greyhound is awarding digital AOR responsibilities to Rightpoint following a formal review. The Chicago-based agency's remit includes the full scope of digital services across web and mobile channels, specifically aimed at "elevating" the Greyhound digital experience throughout the entire travel process, including in-terminal and on-bus experiences, and post-trip loyalty programs. Last year, for instance, Greyhound began allowing riders to board using e-tickets via their mobile phones. "Rightpoint will help us to understand each individual experience to better target new customers and improve the journey for our current customers in both digital and physical spaces," says Kerry Kennedy, Digital and Ecommerce …
by Larissa Faw on Jul 23, 3:04 PM
Church & Dwight is appointing 72andSunny as the new lead creative agency for Trojan Brand following a formal review. Colangelo served as the incumbent. The remit is specifically for the Trojan brand and doesn't include sub-brands like XO or Magnum "at this time," says an agency spokesperson. Trojan will work with 72andSunny New York to engage a "new generation of consumers" with evolving behaviors and attitudes towards sex and dating. Trojan has long been the leader in the condom category, typically relying on humor to support its brand. The agency’s first work will launch later this summer. Online is likely …
by Larissa Faw on Jul 20, 12:10 PM
BIOS Lighting is awarding AOR duties to San Diego-based Jacob Tyler (JT) following a formal review. Previous work was developed in-house. JT will be responsible for all creative concepts and brand development for what is called a "circadian lighting technology company" that offers an array of lighting solutions, including the traditional home market and agricultural as well as options for the burgeoning marijuana industry. In addition, JT will lead the BIOS PR program, in collaboration with strategic partner Crowe PR, to create brand reputation and awareness for BIOS across communication channels.
by Larissa Faw on Jul 19, 11:14 AM
Bayer is awarding its Companion Animal global account to a combined partnership between Omnicom's Proximity and BBDO following a competitive review. This is the first time Bayer has consolidated this account under one partnership, previously working with an array of shops. An integrated global team will be led out of Düsseldorf with additional regional support from CLM BBDO in France, DLV BBDO in Italy, and Energy BBDO and Barefoot Proximity in the US. Additional specialist agencies from within Omnicom will also help service the business, as needed. The full scope of the work encompasses strategy, creative, digital and branding. There …
by Steve McClellan on Jul 18, 9:06 PM
Gaming giant Activision has retained 72andSunny, part of MDC Partners, after a review, the company has confirmed. Wieden+Kennedy was a finalist in the review. The agency has served as Activision’s creative AOR since 2012. “We are excited to continue our positive and productive relationship with Activision. We know we can do great things together and look forward to taking this franchise to new heights,” stated 72andSunny founder and creative co-chair Glenn Cole.