Condeco has appointed gyro London as global AOR following a formal review. The workspace management tech company previously worked with "small to mid-sized B2B agencies" alongside its own in-house teams with "mixed results," says Lynda Lowe, chief marketing officer, Condeco. "We decided to engage a larger agency to provide insight, fresh ideas and global capability to support our expansion plans," adding gyro’s global network capacities "will be a great asset to us."
First order of business: The two companies will launch a global campaign for an unspecific product projected to launch in 2019 as well as refresh the entire Condeco brand internally and externally.
This reboot will support Condeco’s offerings, including meeting and desk booking software, in a way that is consistent and accessible to all, says an agency spokesperson.