• BAM Awarded Keystone Canna Remedies Account
    Pennsylvania's first medical marijuana dispensary Keystone Canna Remedies (KCR) is appointing The BAM Connection as its first-ever AOR to oversee creative, including digital, video and social media, as well as overseeing strategy. Their first work will debut later this summer.  There wasn't a formal review, instead the business came through Victor Guadagnino, chief business development officer at KCR, who had previously been a client of agency founder Maureen Maldari and knew her "expertise would be the right fit."  Maldari and agency co-founder Rob Baiocco have extensive healthcare experience including launching Grey's "Healthy People" division in 2011.  "We have a wide …
  • ASPCA Taps Laughlin Constable For Digital AOR Duties
    Laughlin Constable has been named digital AOR for the American Society for the Prevention of Cruelty to Animals.  LC will manage all digital advertising campaigns and analytics for organization, which was founded in 1866.  “We were looking to revamp our media strategy, planning, and buying for our digital marketing efforts,” stated Luke Franklin, the ASPCA’s vice president of membership. “LC was the right partner for us because of their proven expertise in the digital media space and their shared passion of our mission.”  “Our robust programmatic offering and internal trade desk make us the right fit for the ASPCA and …
  • Colle McVoy Awarded Vermont Creamery AOR
    Land O'Lakes is appointing Colle McVoy as AOR for its Vermont Creamery brand following an informal review. The agency is well-known to LOL having regularly developed projects across its various brands.   The assignment, which follows the creamery's acquisition by the conglomerate last year, includes strategic planning, creative, design, media planning and buying, content strategy and consumer engagement. The size of the account was not disclosed, though agency representatives say the acquisition has enabled parent company LOL to invest to expand the creamery's distribution and increase national awareness.  The agency’s first work will debut later this summer as part of major …
  • Nestle Wraps Up NA Creative Review
    WPP and Publicis Groupe are the big winners coming out of the Nestle creative consolidation review for the North America region, according to a report by Adweek.com . Interpublic Group is also reported to have won additional business following the review which began in April. The agencies will primarily service frozen meals, prepared foods, coffee and ice cream lines. MDC's Doner was reported  to be one agency that has now been eliminated from the roster, though MDC referred all inquiries to Nestle which did not respond to requests for comment.
  • Terri & Sandy Win CityMD's Creative/Strategic Duties
    CityMD is appointing Terri & Sandy to lead creative and strategy on its upcoming campaign launch following a competitive review. CityMD’s in-house creative department has handled previous campaigns and the medical care provider stressed that the award is not an AOR assignment. T&S are now tasked with launching a new integrated brand campaign for the medical care company as it seeks to define itself beyond its "urgent care with kindness" tagline. Media utilized for the new effort is expected to include OOH, social and online video. The T&S assignment follows the client’s recent appointment of ECG Group as its …
  • CityMD Selects EGC As Its Marketing And Digital Agency
    Urgent care provider CityMD has selected New York-based EGC as its new marketing and digital agency.  In this role, EGC is working together with the CityMD marketing team and partners to develop an ROI-focused marketing strategy.  EGC will be providing services that include offline and online media planning/buying, paid and organic content strategy, paid search management, search engine optimization, social media, and website development..
  • Mistress Wins iFly Assignment
    Los Angeles-based ad agency Mistress has been hired by iFly for a brand refresh. The appointment followed a formal review.  The client is based in Austin, TX and bills itself as the “world leader” in the design, manufacturing, sales, and operations of wind tunnel systems for indoor skydiving.  The agency’s first work features new VR experience designed boost awareness and sales.  In addition to the brand refresh Mistress is developing a broader promotional campaign this summer includes out-of-home, digital, social media, and in-theater spots.  The work is designed connect the brand with a more sports-oriented and adventure-seeking audience.  Dave Kirchhoff, …
  • FCB Wins Kimberly-Clark Assignment
    Kimberly-Clark has added Interpublic’s FCB to its roster to handle a new global creative and strategy assignment for its family care product line. News of the award was first reported by Adage.com. The company’s family care brands include Kleenex, Viva and Scott.  
  • MediaCom Wins $300 Million Adidas Media Account
    MediaCom, part of WPP’s GroupM, has won the global media business for athletic shoe maker Adidas after a formal review. The firm spends an estimated annual $300 million on measured media globally. According to Campaign, which had the news first, Carat was the primary incumbent, handling the account in many big markets including the U.S. Publicis Groupe’s Starcom also had a piece of the business.
  • F&P Picks Up Healthcare Startup Bright Health
    Healthcare startup Bright Health is appointing Figliulo&Partners (F&P) as its full-service AOR following a formal review. The Minnesota-based startup previously worked with Haberman, also based in Minnesota.  Now, the New York-based F&P will oversee the brand’s creative work across all channels, as well as media planning, buying and analytics. Their first collaboration is anticipated to launch in this fall across a variety of mediums. The creative will aim to showcase Bright Health as an “optimistic alternative” in the healthcare industry. "We share a similar perspective on how to use technology to help make consumers’ lives easier – not to mention …
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