Laughlin Constable has been named digital AOR for the American Society for the Prevention of Cruelty to Animals.
LC will manage all digital advertising campaigns and analytics for organization, which was founded in 1866.
“We were looking to revamp our media strategy, planning, and buying for our digital marketing efforts,” stated Luke Franklin, the ASPCA’s vice president of membership. “LC was the right partner for us because of their proven expertise in the digital media space and their shared passion of our mission.”
“Our robust programmatic offering and internal trade desk make us the right fit for the ASPCA and the digital marketing goals they have set,” added Vanessa Watts, executive vice president and media director at the pet-inclusive Laughlin Constable. “