• by Steve McClellan  @mp_mcclellan, July 9, 2018

Los Angeles-based ad agency Mistress has been hired by iFly for a brand refresh. The appointment followed a formal review. 

The client is based in Austin, TX and bills itself as the “world leader” in the design, manufacturing, sales, and operations of wind tunnel systems for indoor skydiving. 

The agency’s first work features new VR experience designed boost awareness and sales. 

In addition to the brand refresh Mistress is developing a broader promotional campaign this summer includes out-of-home, digital, social media, and in-theater spots. 

The work is designed connect the brand with a more sports-oriented and adventure-seeking audience. 

Dave Kirchhoff, CEO at iFLY Indoor Skydiving said the agency team “demonstrated the highest levels of creative and media strategy [and] their understanding of our business and vision is critical to meeting our fundamental growth needs.”