by Fern Siegel on Feb 29, 10:00 AM
The agency will be responsible for developing a growth-oriented creative strategy, with first work debuting this summer.
by Fern Siegel on Feb 29, 10:00 AM
The agency will handle brand strategy and is expected to launch a new campaign mid-year.
by Fern Siegel on Feb 28, 10:00 AM
The chain of East Asian-inspired fast-food restaurants and grocery is kick-starting its next phase of growth.
by Fern Siegel on Feb 27, 10:00 AM
The agency had previously handled the account in 2019.
by Steve McClellan on Feb 26, 1:49 PM
Newell Brands has awarded its global media agency assignment to Crossmedia, after a review, a company rep has confirmed. The company spent an estimated $33 million on measured media in 2023 with 69% earmarked for digital, according to agency research firm COMvergence. About $23 million was allocated to the U.S. (70% for digital). The company has used multiple agencies in the past and consolidated the account with Crossmedia. In 2021 it named Empower its media …
by Fern Siegel on Feb 21, 10:00 AM
Hy-Vee operates retail pharmacies in more than 275 locations across eight Midwestern states.
by Fern Siegel on Feb 20, 10:00 AM
The agency will handle the new show/apparel rollout.
by Fern Siegel on Feb 19, 12:00 AM
Amplify will produce immersive events for the apparel retailer throughout 2024.
by Fern Siegel on Feb 15, 10:00 AM
Checkatrade is a major U.K. trade directory, connecting consumers with quality tradespeople and tools.
by Fern Siegel on Feb 13, 10:00 AM
Croud has been charged with increasing brand visibility in the U.S.