NatureSweet is appointing Smith Brothers as the tomato brand’s agency of record in North America following a formal review. The assignment runs across the entire portfolio, such as the Cherubs grape tomatoes, and includes creative, strategy, media, digital and social media. The account change happened because the client’s management team, led by new president/CEO Rodolfo Spielmann, felt that marketing communications needed to be a bigger driver of business growth and brand strength.
Children’s Hospital Foundation, the fundraising arm of Children’s Hospital of Richmond at VCU has appointed Miami-based agency Markham and Stein to create a marketing campaign to help raise funds for the construction of a new Children’s Hospital of Richmond. The campaign's goal is to raise $100 million for the new facility. In order to reach this goal, M&S will be generating awareness in the community and amongst leading philanthropists through a strategic plan consisting of marketing tactics that include television, billboards, social and digital media, direct mail, print advertising, events and activations. The communication will roll out in phases over …
British brand Mulberry is appointing ForwardPMX to lead the luxury brand’s digital marketing efforts in China. The remit includes organic social and biddable media, as well as overall campaign management across key local platforms in the region, such as Weibo and WeChat. The account will be managed by the agency’s Shanghai office.
Lamar Advertising has been selected as the exclusive out of home advertising provider for the new Allegiant Stadium, home of the NFL’s Las Vegas Raiders. Due to open for the start of the 2020 football season, Allegiant Stadium will also serve as the home to the University of Nevada-Las Vegas Rebels football team. The new stadium will have a seating capacity in excess of 65,000 and will serve as a major concert and entertainment venue in Las Vegas. Lamar will deploy nine off-premise digital billboard displays for general advertising, as well as a large on-premise, full-motion digital marquee unit for …
Robert Rothschild Farms is appointing Curiosity as agency of record following a competitive review. The Ohio-based agency will manage all integrated brand communications including brand strategy, creative, media planning and buying, packaging, website, and public relations. Launched in the 1970s Robert Rothschild Farms products, including salsas, dips, and dessert toppings, are sold online at robertrothschild.com
, or at select retailers nationwide.
Edgewell is appointing Digitas as Creative and Media AOR for its feminine care product line, Playtex, Stayfree, Carefree, and o.b. The scope includes social, video, influencer marketing, and e-commerce. The work will be led out of Digitas’ New York office by Caroline Winterton, managing director, New York Region, Nathalie Huni, EVP/Head of Experience, NA, and Megan McCurry, EVP Media.
Game developer Bungie is appointing Wavemaker as its agency partner to handle its media buying and planning in key markets including North America, Europe and APAC. The studio owns franchises including Marathon, Myth, Halo, and Destiny.