• Novartis - Starcom
    Novartis tapped Starcom as its global media agency of record. The account, valued at $600 million, was previously handled by MEC.
  • DDB Worldwide - STP
    DDB Worldwide announced that its San Francisco office has been named marketing agency of record for STP, a fuel and oil additives brand, following a review. The agency has been tasked with creating, developing, executing and managing the STP integrated marketing communications plan that includes TV, Radio, Digital, Store Associate Programs and Race Track Activation.
  • Allen & Gerritsen - Papa Gino's
    Allen & Gerritsen was named agency of record for Papa Gino’s.
  • Droga5 - Amstel Light
    Heineken USA named Droga5 as the agency of record for its Amstel Light brand. The agency will handle strategic and creative development to support brand growth in the U.S. The Richards Group previously handled the account.
  • Ogilvy & Mather - Philips
    Ogilvy & Mather was tapped as global creative agency for Philips. DDB previously handled the work.
  • Unilever
    Unilever placed its global media account, estimated at $6 billion, in review. Incumbent agencies MindShare and PHD will defend their work.
  • Volvo Cars - Arnold
    Volvo Cars awarded its marketing business in China and the UK to Arnold Worldwide, expanding its relationship with holding company Havas. Arnold already handles Volvo Cars’ global integrated account and the business in North America. Volvo Cars’ China and UK markets were previously handled by SapientNitro, which retains the business in Australia. Additionally, Euro RSCG 4D, Arnold’s sister agency, remains lead digital agency and will share a portion of global coordination duties with Arnold. Starting in 2012, Arnold Worldwide will lead the account across all agencies from Arnold Amsterdam, supported by Arnold Boston and Arnold Shanghai.
  • Eric Mower and Associates - Schick Technologies
    Eric Mower and Associates was hired by Schick Technologies as agency of record to handle strategic planning, brand management, digital development, advertising, public relations, social media, e-marketing and media planning chores.
  • Joy Global - Cramer-Krasselt
    Joy Global, a provider of underground and surface mining equipment and services, named the Milwaukee office of Cramer-Krasselt as its agency of record, following a review. C-K will serve as the lead agency on a global assignment spanning branding, public relations, advertising, digital and employee communications.
  • El Pollo Loco - Goodness Mfg.
    El Pollo Loco has split with its agency, Goodness Mfg.
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