Leisure Travel Group has selected .Com Marketing, Winter Park, Fla., as its interactive agency for media buying and search engine strategy.
Experian Consumer Direct, a division of Experian, has selected Ocean Media to handle offline media planning and buying responsibilities. Experian Consumer Direct's Internet properties include FreeCreditReport.com, ConsumerInfo.com, CreditExpert.com, and CreditMatters.com.
Draft, Chicago, has been chosen to create a promotion for the Commercial and Consumer Equipment Division of John Deere.
America Online has selected two agencies to handle its interactive account. Digitas has been awarded contact strategy, online media buying and planning and certain creative campaign responsibilities; AtmosphereBBDO has been awarded various strategic and creative campaign duties.
Plavix, the blood-thinning medication manufactured by Bristol-Myers Squibb, has been put into review.
The Chicago office of Draft has been named to create and implement direct marketing programs for American Century Investments. Draft will develop creative work and media programs for direct mail and online direct channels.
The Atlanta Journal-Constitution has selected Initiative to handle its media planning and buying. The multi-million dollar account will be managed out of Initiative's Atlanta office. Chilean wine producer, Morandé, also selected the agency to handle media planning and buying duties. The media mix will include local broadcast, event planning, print and outdoor.
Crispin Porter + Bogusky was named lead creative agency by Burger King Corporation. The agency replaces Young & Rubicam.
Sharpe Partners, New York, has been named Circuit City Stores, Inc.’s interactive advertising agency of record. The agency will provide strategic planning, creative development, media planning, and optimization for Circuit City’s Internet advertising programs.
TBWA Worldwide, Playa del Rey, Calif., will handle global creative for Masterfoods USA's Pedigree pet food brand.