Empower MediaMarketing has been assigned media planning, buying, digital strategy, creative and Web site development chores for T. Marzetti Company, the specialty food division of Lancaster Colony Corporation. Media was previously handled in-house.
Ace Hardware placed creative chores on its $50 million account in review. Mars Advertising currently handles the work.
Ashley Furniture HomeStores awarded creative and media duties on its $50 million advertising account to Zimmerman.
Incumbent Initiative was awarded Home Depot's media account and also picked up digital chores, previously handled by Digitas. The agency bested Mindshare, Carat and Zenith Optimedia for the win. The account is valued at $600 million.
UPS placed its global advertising account, estimated at $150 million, in review. The Martin Agency currently handles the domestic portion of the account and will participate in the review.
Horizon Media was tapped to handle media planning, buying and marketing counsel for Sands Casino Resort in Bethlehem, Pennsylvania.
Zicam placed the creative portion of its $25 million advertising account in review. McCann Erickson previously handled the work.
JWT Cairo was awarded global creative and media chores on the $50 million Egyptian Tourism Authority account. The agency partnered with Mindshare and RMG for the win.
The Las Vegas Convention & Visitors Authority renewed its relationship with R&R Partners for an additional three years, with a three-year extension option. The account is valued at $92 million annually.
Deschutes Brewery selected NORTH as its creative agency of record, following a review. The agency will be responsible for brand strategy, creative development and connections planning.