• EP+Co Wins Social Business From LinkedIn
    LinkedIn is appointing EP+Co as the platform's first social-media agency for B2C, following a multi-agency review. Before this, LinkedIn handled this account in-house.
  • MARCA Scores Deezer Account
    Deezer is appointing MARCA Miami as its partner agency to introduce the music streaming service's FLOW platform to U.S. listeners.
  • Madras Global Lands Macy's Business
    Madras will create and manage content on Macys.com, including product images, product descriptions, which essentially will account for all ecommerce advertising.
  • Levi's Taps Heat For Millennial Campaign
    Levi's is appointing Heat as AOR for the denim brand's Denizen line, aimed at more fashionable, younger buyers.
  • OMD Retains McDonald's Fast-Growing China Media Business
    The fast food giant has been conducting a global review of its media agency assignments since last fall.
  • Deutsch Wins Newman's Own Account
    Interpublic's Deutsch has won the Newman’s Own creative account, the agency has confirmed. The client is a food and beverage company founded in 1982 by actor Paul Newman and writer A.E. Hotchner. It’s now owned solely by the Newman’s Own Foundation, an IRS-recognized charitable corporation, which carries on the founders’ commitment to use all the money it receives (royalties and profits) from the sale of Newman’s Own products for charitable purposes. As of May 2017 the non-profit had donated over $500 million to organizations around the world. Newman died in 2008 at age 83. Hotchner is 101.  
  • VTech Selects Empower For Media AOR Duties
    VTech, maker of children’s learning/toy products has selected Empower for media duties that include research, digital, social media and content marketing efforts. The selection came after a formal review. The agency will service VTech and subsidiary brands LeapFrog and LeapFrogAcademy out of its Chicago offices. “It was Empower’s product-level approach to creative media that made them stand out above the rest,” stated Danielle Norwood, senior director of marketing at VTech. “Empower’s deep experience within the CPG category, data-oriented approach and ability to leverage digital and social media to connect with moms along the purchase journey made them the perfect business partner.” …
  • Caesars Entertainment Taps IBM, Salesforce For Digital Upgrade
    Caesars Entertainment (CE) has selected the joint team of IBM's Bluewolf, a global consulting agency, and Salesforce to overhaul the casino destination's guest experiences following a competitive pitch. Caesars will first work with Bluewolf to aggregate legacy systems and historical customer data from multiple sources to create one unified customer profile (UCP). This platform leverages Salesforce services to connect all aspects of the guest experience, from gaming to dining, that will be optimized based on the guest's preferences and purchases. Marketers will also be able to use the system to personalize communications and incentives in real-time across all Caesars properties.  …
  • Colle McVoy Scores Minnesota United Lead Agency Assignment
    Minnesota United (MNUFC) is appointing Colle McVoy as the Major League Soccer club's new lead agency following a formal review. Zeus Jones was the incumbent.  The agency's scope includes strategic planning and creative, which will evolve the club’s successful “Scarves Up, Minnesota” campaign and help build upon the messaging across the eight to 10 events planned for the 2019 season. “It was essential to us that our partner in branding be able to provide comprehensive multimedia capabilities, and Colle McVoy offered a vision of where we could go together that is both exciting and inspiring," stated John Guagliano, senior vice …
  • Home Depot Canada Selects IPG Shops For Creative, Media Duties
    The Home Depot Canada has selected Interpublic Group’s FCB Canada to be its new lead creative agency and sibling shop UM to handle media duties, the holding company has confirmed. The selections followed a formal review process. Previously the retail giant worked with Publicis and Cossette on creative advertising and Dentsu Aegis Network’s Vizeum for media.  
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