Diageo is appointing FIG global agency of record for Ketel One Vodka. The brand previously worked with Barton F. Graf. FIG will launch its first work this fall across TV, social, digital, events, trade and print. There will also be special activations surrounding "World Class," the Diageo Reserve-sponsored “Olympics of bartending”.
Traditional Medicinals is appointing BSSP as the botanical wellness brand's agency of record. The Sausalito-based agency won the account from incumbent agency, Haberman. The remit includes strategy, creative, communications planning, media buying (US and Canada) and analytics. BSSP will launch a fall campaign leveraging recent work, followed by a new creative campaign in 2020.
Tourism Santa Fe is appointing Vladimir Jones (VJ) as its new advertising and marketing agency of record following a competitive review. Fuseideas served as the incumbent agency. VJ will now provide integrated advertising and marketing services to further build on Santa Fe’s “The City Different” brand position, with the goal of driving domestic leisure travel. The approximate budget for fiscal year 2020 is $1.5 million.
Hackensack Meridian Health (HMH) is appointing Doner as the New Jersey health network's agency of record while MDC sister agency Assembly was awarded the media assignment. HMH previously worked with SPM Marketing & Communications. Now, Detroit-based Doner will lead strategy and creative across all of the healthcare network’s integrated branding and advertising with the first work debuting this fall.
Zambezi is named new creative partner for Experience Kissimmee, the official tourism group for Osceola County, FL following a formal review. The organization hasn't had an agency for over a year, working with a few agencies on a project basis. Zambezi's initial efforts will focus on a brand refresh to launch in the fall that will expand and reframe the promotional narrative for the Florida destination.
DiBella's Subs is appointing Smith Brothers Agency as its agency partner following a competitive review. There wasn't an incumbent agency. The company previously used a number of local firms on a project basis as well as in-house resources. Smith Brothers’ first project launches June 3 across digital platforms including programmatic display, Youtube pre-roll video, Facebook, Instagram, paid search and Yelp. Creative will include messaging such as “Sure we have salad, we just recommend it between slabs of our fresh-baked bread” and “You are entering a kale-free zone.” The tagline states the brand promise "DiBest since 1918.”The Rochester, NY-based chain has …
National Golf Foundation (NGF) is appointing TDA_Boulder as the trade group's first agency of record following a formal review. NGF is planning its first advertising campaign to reach non-golfers under the WELCOME2GOLF tagline, which will include national TV, print, social and out-of-home, all designed to appeal to non-golfers. It will be test-marketed in the Denver area this summer, with an initial, local-only budget of under $1 million.
iShares by BlackRock is appointing DDB as global brand and creative agency of record. DDB San Francisco will partner with Omnicom sister agencies adam&eveDDB in London and DDB Mexico to service the business with the first work expected later this year. According to the agency, the new work will focus on positioning the exchange traded funds provider for the future in a way that is relevant to clients given their evolving needs.
Duchateau, the San Diego-based maker of luxury architectural elements (custom flooring, wall coverings etc.) has appointed Chicago-based 50,000feet as its agency of record. The agency will oversee all brand strategy, creative development and digital marketing initiatives for the client. Projects include developing a revised corporate brand identity system. The first phase of that launch coincides with the debut of a newly designed line of products focused on Millennials—via a new sub-brand called The Guild-- as well as a renewed focus on collaboration with influencers across interiors, fashion and the fine arts.
Phillips 66 has named global marketing agency 9thWonder its B2B agency of record. The assignment builds on an existing relationship: the agency has been AOR for Phillips 66 Aviation, a major supplier of aviation fuel, since 2007. First up in the B2B space the agency will lead a comprehensive expansion program to solicit owners and operators of non-Phillips-branded gas stations. The program will include strategy, planning, creative, media planning and buying, database management and digital integration. “We’re committed to expanding our technologies and services to a wider universe of customers,” said Jennifer Lange, director of strategic communications and change management …