DiBella's Subs is appointing Smith Brothers Agency as its agency partner following a competitive review. There wasn't an incumbent agency. The company previously used a number of local firms on a project basis as well as in-house resources.
Smith Brothers’ first project launches June 3 across digital platforms including programmatic display, Youtube pre-roll video, Facebook, Instagram, paid search and Yelp. Creative will include messaging such as “Sure we have salad, we just recommend it between slabs of our fresh-baked bread” and “You are entering a kale-free zone.” The tagline states the brand promise "DiBest since 1918.”
The Rochester, NY-based chain has about 50 stores in six states.