Raleigh, NC-based beach shade maker Shibumi Shade, has named Baldwin& its agency of record. The initial scope includes brand strategy and a brand refresh as Shibumi expands to beaches up and down both coasts and the Gulf of Mexico. The brand launched in 2016. “We’re excited to keep this assignment close to home with another Raleigh-based firm with a national footprint and strong creative chops,” said Shibumi co-founder Alex Slater. “It’s a bonus that Baldwin& is already familiar with our product and brand.” Sold both direct to consumer and at select retail stores, the brand takes …

The agency will also oversee a diversity and inclusion project for the global health company.

This will be the first overarching brand campaign to be launched by the U.K. mental-health charity.

The agency will work on Geneo, which provides modern-day skincare treatments available at medical spas and dermatology offices worldwide.

Fintech company GreenBox has appointed Innocean USA as its first advertising and branding agency of record. The selection came after an informal review. Innocean has been tasked with building global awareness of GreenBox’s capabilities, products and services via an upcoming communications plan and branding campaign.  GreenBox is promoting its proprietary blockchain ledger and smart contract token technologies.  Its recently hired (among others) Chief Marketing Officer Jacqueline Reynolds, a global marketing veteran with both brand and agency experience. “The process Innocean laid out is exactly what I had in mind for our brand work” said Reynolds. “We expect bold, riveting, relevant and …

After a competitive review, Colle McVoy has been selected as agency of record for Northern Tool + Equipment, one of the nation’s leading retailers of high-quality tools and equipment for DIYers and professionals.   The agency’s remit includes strategy, creative, media, content and brand experience.  “Colle McVoy is the ideal strategic and creative partner as we prepare for transformational growth. Their unique approach to delivering an end-to-end experience will elevate our brand and make us a sought-after destination,” said Todd Allard, SVP Marketing, Northern Tool + Equipment.  The agency’s client roster also includes 3M, Cub Cadet, Target and U.S. Bank.   …

Chicago based agency 50,000feet has been tapped by asset management SaaS platform Enfusion to help define the company’s brand and visual identity. The appointment follows Enfusion’s IPO last October to fund ambitious expansion plans. The scope includes creating a redesigned logomark using a refreshed palette and typography,  and a website redesign to support Enfusion’s brand launch campaign. The agency developed brand marketing content and online applications to position and establish Enfusion as the “go-to” asset management SaaS platform.

The company aims to make cleaning a movement.

Milwaukee-based independent agency Hanson Dodge has been named agency of record for Now, the family-owned Bloomingdale, IL-based manufacturer of natural products, vitamins and supplements.   With the appointment, which followed a competitive review, HD becomes the first-ever national agency of record for the client.    In this role, HD will be responsible for all creative and digital development in addition to media buying and planning.    First work from HD is expected to debut in May.  The selection continues a win streak for the agency which has won more than a dozen new clients in the past 12 months. It also …