Lumenis Selects Markacy As AOR For U.S. Beauty Division

Markacy, a New York-based digital strategy and marketing agency, became the Agency of Record  for the U.S. Beauty Division of Lumenis, the world’s largest energy-based medical device company for aesthetic and ophthalmic applications. Markacy remit is to drive growth for one of Lumenis’ key brands -- Geneo -- which provides modern-day skincare treatments available at medical spas and dermatology offices worldwide.

Mary Alice Greco, Director of Marketing and Growth Strategy for Lumenis U.S. Beauty, said Markacy “deep expertise in digital and offline media, as well as its strong emphasis on driving revenue, will enable us to accelerate our growth rate with health providers across the U.S.”

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