Levi Strauss placed the media buying and planning portion of its $70 million account in review. Initiative handles media buying and DraftFCB and Bartle Bogle Hegarty handle media planning.

Popeyes awarded its media planning and buying duties to GSD&M Idea City of Austin, Texas, the restaurant chain's creative agency of record. The assignment on the $40 million account includes national, regional and local planning and buying duties.

Blockbuster has reached out to agencies regarding its $130 million account. Doner previously handled creative duties.

KSL Media was awarded the Guitar Center's $20 million media planning and buying account.

Mcgarrybowen, Nitro and incumbent JWT are the three agencies remaining in the pitch for creative chores on the $25 million Philadelphia Cream Cheese account.

Iris Worldwide picked up Adidas' global running shoe assignment.

Callaway Golf tapped Eleven as its lead creative agency on its $50 million advertising account.

Cactus was named agency of record for the Center for Healthy Living and Chronic Disease Prevention at the Colorado Department of Public Health and Environment. The three-year contract will extend Cactus' partnership with CDPHE to more than seven years.

Arthur Frommer's Budget Travel magazine named ML Rogers New York as its first advertising agency of record. Work will break in October.

Without a review, Beazer Homes USA named Brunner its advertising agency of record. The company's annual marketing budget is $30 million. The incumbent was Fitzgerald + Co., Atlanta. Brunner will handle strategic planning, creative, media planning and buying, digital, direct and promotion duties.