• BIZ DEV: Out There Wins Media Work For Farfetch And Roberto Cavalli
    Out There was named media agency of record for Farfetch and Roberto Cavalli. Farfetch is a website that allows customers to access designer fashion from more than 300 independent designer boutiques. The agency was tasked with increasing awareness of Farfetch amongst fashion forward shoppers in the US and UK. Roberto Cavalli awarded worldwide media planning and buying duties to Out There. Work was previously handled in-house. Out There's Milan office will oversee all media activity for every division under the Cavalli name, including Roberto Cavalli, Just Cavalli, Class, Kids, Home, Eyewear and beachwear. The majority of Roberto Cavalli's media budget ...
  • BIZ DEV: Amazon Advertising Named AOR For Coco Libre
    Maverick Brands, maker of Coco Libre organic coconut waters and coconut protein drinks, named Amazon Advertising, part of the Publicis/Leo Burnett network, as its agency of record. Work will include strategic brand development and integrated advertising duties. The agency bested four agencies for the win, ultimately sealing the deal with the pitch presentation in a rock climbing gym followed by a bouldering session with the CEO. "They really understood the story we need to tell about our brand, and they came with creative firepower right out of the gate," said Mark Shaw, CEO of Maverick Brands. "It's a crowded category ...
  • BIZ DEV: Nouria Energy Corporation Names CBX As AOR
    CBX was tapped by Nouria Energy Corporation, a Worcester, Mass.-based fuel station and c-store operator, to create a unified brand identity and convenience store concept for the company's network of more than 125 locations. Founded in 1989 with a single location in Auburn, Mass., the company has since become one of the largest fuel distributors in New England, supplying more than 125 gas stations operating under the Shell, Gulf and Irving Oil brands in Maine, Massachusetts, New Hampshire and Rhode Island. Currently, Nouria operates 85 sites offering fuel, convenience stores, co-branded and proprietary foodservice. In addition, Nouria operates a nationwide ...
  • BIZ DEV: Network Health Names GKV As AOR
    GKV was named the agency of record for Network Health, a health insurance provider in Wisconsin. The agency will work with the Network Health team to develop a campaign for Medicare Annual Enrollment Period and its Medicare Age-In Campaign for 2015. GKV will handle strategic planning, TV, print and digital creative, production and distribution, media planning and buying and direct response and lead tracking. "Network Health is the perfect kind of Challenger Brand client for GKV," said Garry Raim, Partner and EVP Direct and Interactive Marketing, GKV. "They already 'live, breathe and behave' differently than the rest of the health ...
  • BIZ DEV: Catch New York Wins College Ave Student Loans
    College Ave Student Loans tapped Catch New York to help establish the company in the student loan marketplace. The agency will establish a brand strategy and develop and execute a digital campaign across multiple platforms. "We were impressed with Catch's expertise and their growth strategies in building brands," said Jennifer Astele, chief marketing officer of College Ave Student Loans. "We're excited to team up with Catch to help introduce our product and service to even more consumers as students and families start planning on how to pay for next year's college tuition." Added Joseph Perello, co-founder and managing partner of ...
  • BIZ DEV: DDB Public Relations Wins Dairy Farmers of Canada
    Dairy Farmers of Canada added DDB Public Relations as its agency for marketing and nutrition communications, following a review. The agency has been charged with the development and implementation of English public relations campaigns to support the organization's marketing and nutrition initiatives that promote Canadian dairy products and their health benefits. "DDB PR demonstrated a thorough understanding of our farmers' values and various challenges, our business and communications needs, and impressed us with their fresh creative thinking and ideas," says Rosemary MacLellan, director of communications & government relations, Dairy Farmers of Canada. Added Martine Levy, managing director, DDB Public Relations: ...
  • BIZ DEV: Monoprice Names Havas Formula As PR AOR
    Havas Formula was tapped by Monoprice, a website that sells consumer electronics and tech gear at discounted prices, to execute a strategic PR program. The account will be led by Havas Formula's Consumer Technology division in the San Diego office. The team previously created programs for brands such as Boostcase, iBOLT, Octa and Sound United. "We have selected Havas Formula as our agency of record based on their deep experience in the consumer technology and e-commerce industries," said Bernard Luthi, president of Monoprice. "We were very impressed with the team's enthusiasm and creativity, and we are confident Havas Formula knows ...
  • BIZ DEV: Fuseideas Wins The Maine State Lottery
    The Maine State Lottery tapped Fuseideas as its advertising agency of record. NL Partners of Portland, Maine, previously handled the account. Work will be handled out of the Fuseideas' Portland office and include broadcast, print, out-of-home, point-of-purchase, digital and social media programs for the lottery. The agency will also handle media buying and planning duties. New work debuts in the spring. The Maine State Lottery spent $655,000 on measured media in 2013 and $565,000 in 2014, according to Kantar Media.
  • BIZ DEV: Safelite AutoGlass Taps Havas Media North America As Media AOR
    Havas Media North America was named media agency of record for Safelite AutoGlass, part of Safelite Group. The agency will provide strategic guidance and performance marketing campaign management across traditional (TV, radio, print and OOH) and emerging digital channels (desktop, mobile, video, audio, display, search and paid social). This new business win strengthens an existing partnership between Havas Media Group and Safelite's parent company, Belron, which includes business in several European markets. "Havas brings world-class tools and talent to the table to both craft and measure the effectiveness of our media buys," said Renee Cacchillo, Vice President of Customer & ...
  • BIZ DEV: Soffe Names The Variable As AOR
    The Variable was named agency of record for Soffe, an athletic apparel brand, following a competitive pitch. The Winston-Salem based agency will lead all strategic and creative work, from brand positioning and planning to creative and media, across paid, earned and owned channels. "The Variable is helping us to tell our story in a way that's far beyond an advertising campaign, and authentically reflects who our core consumers really are and what they really want," said Paul Anderson, marketing director, Soffe. "The agency is helping us launch a completely re-imagined narrative for our brand."
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