The Variable was named agency of record for Soffe, an athletic apparel brand, following a competitive pitch. The Winston-Salem based agency will lead all strategic and creative work, from brand
positioning and planning to creative and media, across paid, earned and owned channels. "The Variable is helping us to tell our story in a way that's far beyond an advertising campaign, and
authentically reflects who our core consumers really are and what they really want," said Paul Anderson, marketing director, Soffe. "The agency is helping us launch a completely re-imagined narrative
for our brand."
