• BIZ DEV: Connecticut Green Bank Names Cronin and Company As AOR
    Cronin and Company added Connecticut Green Bank to its roster of clients. Connecticut Green Bank is a full-scale green bank that leverages public and private funds to drive investment and scale up clean energy deployment across the state. The agency will handle advertising, media and interactive work. As its first assignment, Cronin and Company will create and produce the 2014 annual report for the company, which is formerly known as the Clean Energy Finance and Investment Authority. "We're excited about the opportunity to work with Connecticut Green Bank," said Kim Manning, Principal and Chief Operating Officer at Cronin. "Our agency ...
  • BIZ DEV: UFC Taps Pinta As Hispanic AOR
    Pinta was named Hispanic agency of record for UFC, charged with handling marketing efforts, public relations, social media, fighter promotions and event support. "The sport has made great strides and grown in popularity across the country, with Hispanic being a key driver," said Mike Valdes-Fauli, President & CEO of Pinta. "This partnership is a major sign of UFC's increased commitment to the Latin community... and of big things to come!" The UFC spent $13.7 million on measured media in 2013 and $6.2 million the first nine months of 2014, according to Kantar Media.
  • BIZ DEV: Made Movement and Meredith Xcelerated Marketing Win TGI Fridays Work
    TGI Fridays tapped Made Movement as its digital, creative & technology agency of record and Meredith Xcelerated Marketing customer engagement agency of record. Made Movement will be responsible for driving all digital content and infrastructure as well as managing all of Fridays social channels, while Meredith Xcelerated Marketing will manage all e-mail and mobile communications for the Fridays customer loyalty program, Give Me More Stripes. "We are taking a giant step forward in the digital/technology space and our new strategic partners will help drive some of the most innovative digital campaigns in the industry," said Brian Gies, chief marketing officer, ...
  • BIZ DEV: Heineken Expands Relationship With Geometry Global
    Heineken USA named Geometry Global as agency of record for all of its Hispanic and Total Market retail and shopper marketing. Geometry Global will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate and Tecate Light brands. This is an expansion of an already existing relationship, for Geometry is already AOR for HUSA's Commercial Marketing, National Accounts Off-Premise and Regional Marketing. Geometry will help Tecate and Heineken in the multicultural space by developing programs focused on multicultural millennials, Hispanic and/or bi-cultural shoppers. "We look forward to working with Geometry Global this year to increase our ...
  • BIZ DEV: Resource/Ammirati Named Creative Agency For Birchbox
    Birchbox, an online beauty site, tapped Resource/Ammirati New York as its creative agency, following a review. The company previously worked with Saatchi&Saatchi on a project basis. Resource/Ammirati will be responsible for leading Birchbox's advertising efforts, evolving the "Open for Beautiful" campaign introduced last year to further elevate brand awareness and grow the business. Birchbox launched in 2010 with a unique subscription service featuring high-end beauty samples. Birchbox is currently available in six countries including the U.S., U.K., France, Spain, Belgium and Canada. In July 2014, Birchbox opened its first brick-and mortar store in New York City. "We're coming up on ...
  • BIZ DEV: RPM Advertising Named AOR For Stafford Air & Space Museum
    Stafford Air & Space Museum in Weatherford, OK named RPM Advertising in Chicago as its agency of record. Founded in 1981 by astronaut Lt. General Thomas P. Stafford, the museum was selected to be an official Affiliate of the Smithsonian Institution in 2011. The Stafford Air & Space Museum houses numerous aviation and space flight exhibits, including the Apollo 10 spacesuit worn by General Stafford on his mission to the Moon in 1969. A V-2 Rocket Engine, one of the only remaining V-2 rocket engines left in existence, is one of the rare artifacts featured. "Developing an aerospace museum of ...
  • BIZ DEV: Ketchum Sports & Entertainment Named AOR For LA Marathon
    LA Marathon tapped Ketchum Sports & Entertainment, a division of Ketchum, as agency of record, following a pitch. Ketchum will support the 30th annual ASICS LA Marathon, which includes hosting the 2015 USA Track & Field Marathon Championships. In addition to the March 2015 race, Ketchum will support LA Marathon LLC in its planning efforts for the 2016 Olympic Team Trials for Men's and Women's Marathon, which was awarded to Los Angeles by USA Track & Field and the U.S. Olympic Committee. The trials will take place on Feb. 13, 2016. "We're thrilled to have Ketchum onboard during such an ...
  • BIZ DEV: Merrick Pet Care Names TDA_Boulder As AOR
    TDA_Boulder was named agency of record for Texas-based Merrick Pet Care. The agency will handle print, digital and outdoor advertising, along with online content marketing. Merrick Pet Care makes natural and organic pet foods using only fresh, local ingredients. In 2012, Merrick acquired the Organix, Natural Ultramix and Good Buddy pet food and treats lines, now available at PetSmart, Petco and natural grocery stores. Additional TDA_Boulder clients include FirstBank, Daiya Foods, General Mills, Deschutes Brewery, Patagonia and Newton Running.
  • BIZ DEV: Schwab's Trading Services Names The Richards Group As AOR
    The Richards Group was named agency of record for Schwab's Trading Services business. Havas previously handled the account. The agency will handle creative development and digital marketing, with new work launching later this year. "Traders are looking for more than just a trading platform -- they want insights and education, and they want it on their terms," said Trey Robinson, vice president of marketing for Schwab Trading Services. "We are passionate about providing our clients with the resources and expertise they want on their journey to become better traders. The Richards Group understands our purpose inside and out, and we ...
  • BIZ DEV: Church's Chicken Names BFG Communications AOR For Digital, Social Media Work
    BFG Communications was awarded digital strategy, social media and community management work for Church's Chicken. BFG will manage the account out of its Atlanta office. "As we build out our social media acumen and digital strategy we are successfully breaking into this category," said Kevin Meany, President/CEO of BFG. "We're excited to partner with Church's and work together to help this highly recognized brand share its unique story and engage consumers like never before." Church's Chicken spent $15.1 million on measured media in 2013 and $11.4 million during the first nine months of 2014, according to Kantar Media. Additional BFG ...
« Previous EntriesNext Entries »