Dallas-based agency, Firehouse, was named agency of record for La Madeleine Country French Cafe. The agency will handle strategic planning, creative development and media planning. New work will launch this spring. Founded in 1983 in Dallas, La Madeleine serves its authentic country French food for breakfast, lunch and dinner at more than 70 cafes across Texas, Oklahoma, Louisiana, Georgia, Virginia and Maryland. In the near future, locations will open across Colorado, Florida and Arkansas. "La Madeleine is well positioned in its category and has a new commitment to expansion - it's an ideal fit for what we do best," said …

Minnesota-based Pawn America named Cuneo Advertising as its agency of record for its Pawn America, Payday America, CashPass Pre Paid Debit Card and My Bridge Now brands. "We're excited by the tools Cuneo brings to the table," says Pawn America CEO, Brad Rixmann. "It is imperative that we stay in touch with and communicate with our customers so that they can take full advantage of all the value-focused services and products we provide." Added Larry Cuneo, owner of Cuneo Advertising: "The Cuneo team is excited to join forces with the Pawn America team. They have grown to become a significant …